Gartner Expert

Jacob Orup Lund

Sr Director Analyst

Jacob Orup Lund provides guidance on data-and-analytics-related topics focusing on topics within SAP Analytics. Mr. Lund also covers data management and data integration, in particular Data Fabric and Data Fabric offerings. Furthermore, topics like user adoption, end-to-end self-service BI, BI strategies/roadmaps, and data and analytics architectures are very familiar to him.

Previous experience

Mr. Lund has worked with all aspects of data and analytics for 25 years and has more than 20 years of experience with SAP Analytics, including SAP BW, SAP BusinessObjects, SAP HANA and SAP Analytics Cloud.

Furthermore, Mr. Lund has experience with other BI front-end tools like Tableau and Power BI. He has also helped customers with the softer aspects of data and analytics like creating a BI strategy, how to ensure the user adoption of BI initiatives, etc.

Professional background


Head of Global Digital Practice for Business Analytics

4C Management Consulting

Principal Consultant (SAP BW, SAP BusinessObjects and Tableau)

Infocube (self-employed)

SAP Business Intelligence consultant

Areas of coverage

Analytics and Artificial Intelligence for Technical Professionals

Data Management Solutions for Technical Professionals


Master of Business Administration and Computer Science, Copenhagen Business School

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Top Issues That I Help Clients Address

1Data and Analytics Architectures, including Data Fabric

2Data Virtualization

3Adoption of Analytic Solutions

4Navigating the SAP Analytics Portfolio

5Implementing End-to-End Self-Service BI