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Customer Data Platforms (CDPs) are a Nascent, Evolving Technology That Unifies Customer Profile Data and Analytics
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James Meyers specializes in marketing analytics and data management, enabling marketing through data strategy, solution design and analytics strategy. Areas of focus include machine learning, single customer view platforms (including CDPs), testing and optimization, marketing attribution and campaign measurement. Mr. Meyers helps clients transform marketing ideas into data-driven strategies.
Prior to joining the Gartner team, Mr. Meyers helped build the digital data science team at Lowe's Home Improvement, supporting personalization, e-commerce, multichannel marketing and site search. He was also a Data Engineer at Lowe's, constructing single customer view platforms (including a CDP) for operational and analytic applications.
Lowe's Home Improvement
Sr. Director - Product Management - Site Search & Information Architecture
Lowe's Home Improvement
Data Engineer; Sr. Manager - Data Science - Lowe's Digital
Avis Budget Group
Associate Manager - Northeast Pricing & Fleet Optimization
Marketing Technology and Emerging Trends
Marketing Data and Analytics
B.A., Economics, Tufts University
1How do I tie digital marketing efforts to business results?
2How do I select and implement tools for marketing analytics and data science?
3How do I manage my marketing data to enable consistent insights?
4How should I build and grow an analytics organization?
5What are best practices for measuring and optimizing digital marketing programs?