Experts

James Meyers

Sr Principal Analyst

James Meyers specializes in marketing analytics and data management, enabling marketing through data strategy, solution design and analytics strategy. Areas of focus include machine learning, single-view-of-customer platforms (including CDPs), testing & optimization, marketing attribution and campaign measurement. Mr. Meyers helps clients transform marketing ideas into data-driven strategies.

Previous experience

Prior to joining the Gartner team, Mr. Meyers helped build the digital data science team at Lowe's Home Improvement, supporting personalization, e-commerce, multichannel marketing and site search. He was also a Data Engineer at Lowe's, constructing single-view-of-customer platforms (including a CDP) for operational and analytic applications.

Professional background

Lowe's Home Improvement

Sr. Director - Product Management - Site Search & Information Architecture

Lowe's Home Improvement

Sr. Manager - Digital Data Science

Lowe's Home Improvement

Data Engineer

Areas of coverage

Marketing Technology and Emerging Trends

Marketing Data and Analytics

Education

B.A., Economics, Tufts University

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Top Issues That I Help Clients Address

1How do I tie digital marketing efforts to business results?

2How do I select and implement tools for marketing analytics and data science?

3How do I manage my marketing data to enable consistent insights?

4How should I build and grow an analytics organization?

5What are best practices for measuring and optimizing digital marketing programs?

Latest research and insights

Webinar

Gartner L2 Digital IQ Index Retail Banking Europe 2019

Webinar

Encore - Panel Discussion: 2019 Marketing Predictions

Research

CMO Marketing Spend and Budget Survey