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Experts
James Meyers
Sr Principal Analyst
James Meyers specializes in marketing analytics and data management, enabling marketing through data strategy, solution design and analytics strategy. Areas of focus include machine learning, single-view-of-customer platforms (including CDPs), testing & optimization, marketing attribution and campaign measurement. Mr. Meyers helps clients transform marketing ideas into data-driven strategies.
Previous experience
Prior to joining the Gartner team, Mr. Meyers helped build the digital data science team at Lowe's Home Improvement, supporting personalization, e-commerce, multichannel marketing and site search. He was also a Data Engineer at Lowe's, constructing single-view-of-customer platforms (including a CDP) for operational and analytic applications.
Professional background
Lowe's Home Improvement
Sr. Director - Product Management - Site Search & Information Architecture
Lowe's Home Improvement
Sr. Manager - Digital Data Science
Lowe's Home Improvement
Data Engineer
Areas of coverage
Marketing Technology and Emerging Trends
Marketing Data and Analytics
Education
B.A., Economics, Tufts University
Top Issues That I Help Clients Address
1How do I tie digital marketing efforts to business results?
2How do I select and implement tools for marketing analytics and data science?
3How do I manage my marketing data to enable consistent insights?
4How should I build and grow an analytics organization?
5What are best practices for measuring and optimizing digital marketing programs?