Gartner Expert

Jamie McCaw

Managing Vice President

Jamie McCaw is a Managing Vice President, overseeing the consumer insights team in the Gartner for Marketers business. Her team researches and advises marketing leaders on consumer behavior, attitudes and the impact it has on marketing. The research covers consumer targets, how consumers behave using communications and buying platforms and consumer culture in society.

Previous experience

Ms. McCaw began her career as a researcher at GfK, studying global consumer trends. She joined media planning agency MediaVest as a consumer researcher on the Walmart account. Prior to joining Gartner, Ms. McCaw worked as a corporate side researcher at Heinz North America where she conducted a range of research for the frozen foods business.

Professional background

Heinz North America

Research Manager

MediaVest

Contextual Planning Manager

GfK

Research Manager

Education

B.A., Political Science, American University

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