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Gartner Expert
Jeff Chamberlain
VP Analyst
Jeff Chamberlain is a VP Analyst focusing on sales and marketing challenges technology companies primarily in the early stage startup and growth phases. Mr. Chamberlain specializes in advising technology vendors on their go-to-market strategies. As a part of the Tech CEO team in Gartner's Technology and Service Provider (T&SP) research group, he provides granular and actionable executive-level insight and decision support on go-to-market choices and tactics, including route to market, high; low and no touch sales options; and packaging, pricing and sales effectiveness.
Previous experience
In his previous role as the Sr. Director of Product Marketing for Origami Logic, Mr. Chamberlain drove product pricing, packaging and messaging while supporting sales and partner enablement. He has 35+ years of experience in technology sales and marketing. His experience spans early and late stage startups Origami Logic, Aprimo and ReachForce, and established enterprises including Hewlett-Packard, Teradata and SDL. He has held leadership roles in marketing and sales with a specific focus on product marketing, marketing operations and demand generation.
Professional background
Origami Logic
Sr. Director Product Marketing
SDL
VP Competitive Intelligence
Aprimo
VP Marketing
Areas of coverage
Product Strategy and Launch for Tech CEOs
Customer Acquisition for Tech CEOs
Product Introduction
Go-to-Market Strategy
Messaging and Differentiation
Education
Strategic Marketing Seminar, Wharton Graduate School, University of Pennsylvania
Bachelor of Science, Electrical Engineering, Purdue University
Top Issues That I Help Clients Address
1How do I position and message software applications to align with customer needs and competitive differentiation?
2How do I better enable growth for my solutions through my marketing and sales channels?
3How do I position my products and company for an effective pitch deck to VCs?
4What pricing model should I utilize to be competitive and maximize revenue and upsell potential?
5How do I use product-led growth techniques such as free trials and/or freemium offers effectively?