Jeff Chamberlain is a Research Director focusing on enterprise software sales and marketing challenges. Mr. Chamberlain specializes in advising enterprise application software vendors on their go-to-market strategies. As a part of the Tech CEO team in Gartner's Technology and Service Provider (T&SP) research group, he provides granular and actionable executive-level insight and decision support on go-to-market choices and tactics, including route to market, high; low and no touch sales options; and packaging, pricing and sales enablement.
In his previous role as the Sr. Director of Product Marketing for Origami Logic, Mr. Chamberlain drove product pricing, packaging and messaging while supporting sales and partner enablement. He has 35+ years of experience in technology sales and marketing. His experience spans early and late stage startups Origami Logic, Aprimo and ReachForce, and established enterprises including Hewlett-Packard, Teradata and SDL. He has held leadership roles in marketing and sales with a specific focus on product marketing, marketing operations and demand generation.
Origami Logic
Sr. Director Product Marketing
SDL
VP Competitive Intelligence
Aprimo
VP Marketing
Product Strategy and Launch for Tech CEOs
Customer Acquisition for Tech CEOs
Corporate Development for Tech CEOs
Planning and Segmentation
Product Messaging and Differentiation
Strategic Marketing Seminar, Wharton Graduate School, University of Pennsylvania
Bachelor of Science, Electrical Engineering, Purdue University
1How do I position software applications to align with customer needs and competitive differentiation?
2How do I develop my messaging to resonate with target markets and personas?
3How do I position my products and company for an effective pitch deck to VCs?
4What pricing model should I utilize to be competitive and maximize revenue and upsell potential?
5How do I arrive at an appropriate price for my solution?