Gartner Tech and Service Providers Expert

Jeff Chamberlain

Sr Director Analyst

Jeff Chamberlain is a Senior Research Director focusing on enterprise software sales and marketing challenges. Mr. Chamberlain specializes in advising enterprise application software vendors on their go-to-market strategies. As a part of the Tech CEO team in Gartner's Technology and Service Provider (T&SP) research group, he provides granular and actionable executive-level insight and decision support on go-to-market choices and tactics, including route to market, high; low and no touch sales options; and packaging, pricing and sales effectiveness.

Previous experience

In his previous role as the Sr. Director of Product Marketing for Origami Logic, Mr. Chamberlain drove product pricing, packaging and messaging while supporting sales and partner enablement. He has 35+ years of experience in technology sales and marketing. His experience spans early and late stage startups Origami Logic, Aprimo and ReachForce, and established enterprises including Hewlett-Packard, Teradata and SDL. He has held leadership roles in marketing and sales with a specific focus on product marketing, marketing operations and demand generation.

Professional background

Origami Logic

Sr. Director Product Marketing

SDL

VP Competitive Intelligence

Aprimo

VP Marketing

Areas of coverage

Product Strategy and Launch for Tech CEOs

Customer Acquisition for Tech CEOs

Corporate Development for Tech CEOs

Go-to-Market Strategy

Messaging and Differentiation

Education

Strategic Marketing Seminar, Wharton Graduate School, University of Pennsylvania

Bachelor of Science, Electrical Engineering, Purdue University

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Top Issues That I Help Clients Address

1How do I position and message software applications to align with customer needs and competitive differentiation?

2How do I better enable growth for my solutions through my marketing and sales channels?

3How do I position my products and company for an effective pitch deck to VCs?

4What pricing model should I utilize to be competitive and maximize revenue and upsell potential?

5How do I use free trials and/or freemium offers effectively?