Gartner Expert

Jeff Goldberg

Sr Director Analyst

Jeff Goldberg is Senior Director in the Gartner for Marketing Leaders practice. Jeff is focused on how Marketing teams can integrate Marketing Technology to maximize ROI. He has a deep understanding about identifying, evaluating and selecting Marketing Technology and has a penchant for assessing emerging and advanced Marketing Technology solutions.

Previous experience

Prior to Gartner Jeff brings nearly 29 years of experience in Technology and Marketing -- including both technical and Marketing roles at Time Inc New Media, CBS-Viacom, IBM, Intel, Pitney Bowes & McGraw-Hill. He led teams of Database specialists, implemented Marketing automation technologies, and has expanded skills in Product Marketing Leadership and Demand Generation. Most recently, he served as the Director of Digital Acceleration and Marketing Operations at Tanner, where he spearheaded the development of company-wide Marketing planning processes and the formation of a Business Development group.

Professional background

Tanner

Director of Digital Acceleration and Marketing Operations

McGraw-Hill Education

Director of Marketing Automation and Lead Generation

Intel

Senior Marketing Manager

Areas of coverage

Marketing Technology and Emerging Trends

Marketing Data and Analytics

Education

Master's in Business Administration - Information Technology & Marketing, Fordham University; Beta Gamma Sigma Honor Society, Alpha Mu Alpha Marketing Honor Society

B.A., magna cum laude, Psychology, Hofstra University;

Psi Chi Honor Society, Golden Key National Honor society, Provost's Scholar

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Top Issues That I Help Clients Address

1How do marketers improve their marketing technology maturity?

2How do marketers get the most out of their existing marketing investments?

3How do key technologies fit together to support a high-performing Marketing operation?

4How do I build and manage the Marketing stack over time?