Gartner Expert

Jen Singleton

VP Analyst

Jen Singleton is a Senior Director, Analyst on the Technology Go-to-Market team. Ms. Singleton provides research and advisory services for enterprises looking to drive marketing effectiveness and growth, and more tightly align marketing strategies with business objectives. She focuses on issues related to marketing investment, strategy development, organizational design, cross-functional alignment, metrics and KPIs.

Previous experience

Ms. Singleton has more than 23 years of experience with enterprise software and SaaS companies at different maturity stages and across several industries, including security, learning and development, talent management, training, data recovery. As the head of marketing she has led positioning and branding, product marketing, thought leadership, demand generation (direct, field, partner), content development, sales enablement, influencer relations, customer advocacy and engagement, inside sales and operations. She has a proven track record of driving growth, increasing marketing contribution to the bottom line and ensuring alignment of GTM strategies across an organization.

Professional background

Allego

Chief Marketing Officer

Skillsoft

SVP Global Marketing

Unitrends

VP Marketing

Areas of coverage

Go-to-Market Strategy

Demand Generation

Marketing Impact

Marketing Agility

Education

M.B.A., magna cum laude, FW Olin School of Management, Babson College, Wellesley, MA, U.S.

B.A., cum laude, College of Liberal Arts, Boston University, Boston, MA, U.S.

Artificial Intelligence & Machine Learning Certified Course, Sloan Continuing Education, MIT, Cambridge, MA, U.S.

Cloud Computing Certified Course, Stanford Center for Professional Development, Stanford University, CA, U.S.

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Top Issues That I Help Clients Address

1Marketing Investment

2Marketing Strategy & OKRs

3Budget Allocations Between People, Programs & Technology

4Organizational Design & Cross-functional Alignment

5GTM Strategy - Demand Gen