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Gartner Expert
Jen Singleton
VP Analyst
Jen Singleton is a Vice President, Analyst on the Technology & Service Provider team. Ms. Singleton provides research and advisory services for enterprises looking to drive marketing effectiveness and growth, and more tightly align marketing strategies with business objectives. She focuses on issues related to marketing investment, strategy development, organizational design, cross-functional alignment, metrics and KPIs.
Previous experience
Ms. Singleton has more than 23 years of experience with enterprise software and SaaS companies at different maturity stages and across several industries, including security, learning and development, talent management, training, data recovery. As the head of marketing she has led positioning and branding, product marketing, thought leadership, demand generation (direct, field, partner), content development, sales enablement, influencer relations, customer advocacy and engagement, inside sales and operations. She has a proven track record of driving growth, increasing marketing contribution to the bottom line and ensuring alignment of GTM strategies across an organization.
Professional background
Allego
Chief Marketing Officer
Skillsoft
SVP Global Marketing
Unitrends
VP Marketing
Areas of coverage
Go-to-Market Strategy
Demand Generation
Marketing Impact
Marketing Planning and Performance
Education
M.B.A., magna cum laude, FW Olin School of Management, Babson College, Wellesley, MA, U.S.
B.A., cum laude, College of Liberal Arts, Boston University, Boston, MA, U.S.
Artificial Intelligence & Machine Learning Certified Course, Sloan Continuing Education, MIT, Cambridge, MA, U.S.
Cloud Computing Certified Course, Stanford Center for Professional Development, Stanford University, CA, U.S.
Top Issues That I Help Clients Address
1Marketing Investment & Allocations
2Marketing Strategy
3Organizational Design & Cross-functional Alignment
4GTM Strategy