Gartner Expert

Jen Singleton

Sr Director Analyst

Jen Singleton is a Senior Director, Analyst on the Technology Go-to-Market team. Ms. Singleton provides research and advisory services for enterprises looking to drive marketing effectiveness and more tightly align marketing strategies with corporate objectives. She focuses on issues related to organizational design, budgeting, cross-functional alignment, marketing automation technologies that deliver KPIs, and AI as it relates to an organization's web site engagement and customer experience.

Previous experience

Ms. Singleton has more than 20 years of experience with enterprise software and SaaS companies at different maturity stages and across several industries, including security, learning and development, talent management, training, data recovery. As the head of marketing she has led positioning and branding, product marketing, thought leadership, demand generation (direct, field, partner), content development, sales enablement, influencer relations, customer advocacy and engagement, inside sales and operations. She has a proven track record of driving growth, increasing marketing contribution to the bottom line and ensuring alignment of GTM strategies across an organization.

Professional background

Allego

Chief Marketing Officer

Skillsoft

SVP Global Marketing

Unitrends

VP Marketing

Areas of coverage

Improve Technology Go-to-Market Effectiveness (retired)

Product Messaging and Differentiation

Product Promotion and Awareness

Product Marketing Impact

Product Marketing Leadership

Education

M.B.A., magna cum laude, FW Olin School of Management, Babson College, Wellesley, MA, U.S.

B.A., cum laude, College of Liberal Arts, Boston University, Boston, MA, U.S.

Artificial Intelligence & Machine Learning Certified Course, Sloan Continuing Education, MIT, Cambridge, MA, U.S.

Cloud Computing Certified Course, Stanford Center for Professional Development, Stanford University, CA, U.S.

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Top Issues That I Help Clients Address

1Organizational Design

2Budget Allocations Between People, Programs & Technology

3Organizational Alignment

4Positioning & Messaging

5Demand Gen