Jen Singleton is a Senior Director, Analyst on the Technology Go-to-Market team. Ms. Singleton provides research and advisory services for enterprises looking to drive marketing effectiveness and more tightly align marketing strategies with corporate objectives. She focuses on issues related to organizational design, budgeting, cross-functional alignment, marketing automation technologies that deliver KPIs, and AI as it relates to an organization's web site engagement and customer experience.
Ms. Singleton has more than 20 years of experience with enterprise software and SaaS companies at different maturity stages and across several industries, including security, learning and development, talent management, training, data recovery. As the head of marketing she has led positioning and branding, product marketing, thought leadership, demand generation (direct, field, partner), content development, sales enablement, influencer relations, customer advocacy and engagement, inside sales and operations. She has a proven track record of driving growth, increasing marketing contribution to the bottom line and ensuring alignment of GTM strategies across an organization.
Chief Marketing Officer
SVP Global Marketing
Improve Technology Go-to-Market Effectiveness (retired)
Product Messaging and Differentiation
Product Promotion and Awareness
Product Marketing Impact
Product Marketing Leadership
M.B.A., magna cum laude, FW Olin School of Management, Babson College, Wellesley, MA, U.S.
B.A., cum laude, College of Liberal Arts, Boston University, Boston, MA, U.S.
Artificial Intelligence & Machine Learning Certified Course, Sloan Continuing Education, MIT, Cambridge, MA, U.S.
Cloud Computing Certified Course, Stanford Center for Professional Development, Stanford University, CA, U.S.
2Budget Allocations Between People, Programs & Technology
4Positioning & Messaging