Jessica Ching is a Senior Principal for Gartner for Marketers, formerly L2, overseeing advisory and clients across department stores, big box, restaurants and grocery. Ms. Ching counsels member brands in identifying their digital strengths and opportunities and prioritizing digital investments to drive awareness, engagement and conversion.
Previously, Ms. Ching authored market intelligence reports and consulted retail clients at Trendalytics, strategically analyzing consumer trends in the apparel, accessories, and beauty markets.
Senior Digital Strategist
Omnichannel Merchandise Planner
Digital Marketing Strategy and Execution
Content Marketing and Management
Customer Acquisition and Retention
Economics, Integrated Marketing Communications, Northwestern University
1Digital Strategy and Benchmarking
2Digital Marketing (Search, Advertising)
3Site Optimization and E-Commerce
4Social Media and Influencer Marketing