Experts

Jessica Ching

Sr Principal, Advisory

Jessica Ching is a Senior Principal for Gartner L2, overseeing advisory and clients across department stores, big box, restaurants and grocery. As an L2 Advisor, Ms. Ching counsels member brands in identifying their digital strengths and opportunities and prioritizing digital investments to drive awareness, engagement and conversion.

Previous experience

Previously, Ms. Ching authored market intelligence reports and consulted retail clients at Trendalytics, strategically analyzing consumer trends in the apparel, accessories, and beauty markets.

Professional background

Trendalytics

Senior Digital Strategist

Macy's

Omnichannel Merchandise Planner

Areas of coverage

Digital Commerce

Social Marketing

Search Strategy and Execution

Digital Performance Benchmarks

Education

Economics, Integrated Marketing Communications, Northwestern University

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Top Issues That I Help Clients Address

1Digital Strategy and Benchmarking

2Digital Marketing (Search, Advertising)

3Site Optimization and E-Commerce

4Social Media and Influencer Marketing