Gartner Expert

Jessica Ching

Director, Team Manager

Jessica Ching is a Senior Principal for Gartner for Marketers, formerly L2, overseeing advisory and clients across department stores, big box, restaurants and grocery. Ms. Ching counsels member brands in identifying their digital strengths and opportunities and prioritizing digital investments to drive awareness, engagement and conversion.

Previous experience

Previously, Ms. Ching authored market intelligence reports and consulted retail clients at Trendalytics, strategically analyzing consumer trends in the apparel, accessories, and beauty markets.

Professional background


Senior Digital Strategist


Omnichannel Merchandise Planner

Areas of coverage

Digital Marketing Strategy and Execution

Content Marketing and Management

Customer Acquisition and Retention


Economics, Integrated Marketing Communications, Northwestern University

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Top Issues That I Help Clients Address

1Digital Strategy and Benchmarking

2Digital Marketing (Search, Advertising)

3Site Optimization and E-Commerce

4Social Media and Influencer Marketing