Kensuke Kawabe is a Senior Director, Analyst with Gartner Research and Advisory in Japan. Mr. Kawabe focuses on customer relationship management and customer experience management, mainly for Japanese clients. As a region-specific analyst, he represents all areas relating to CRM and customer experience management, including marketing, sales, customer support and digital commerce.
Before Mr. Kawabe joined Gartner, his job responsibilities included:
- Planning and conducting CRM activities based on customer analysis at Vodafone, a local subsidiary of U.K.-based mobile telco.
- Consulting, planning and implementation for several clients; a sales analysis system, rebate management system, e-CRM system and e-commerce system at Accenture, a worldwide consultancy.
- Design and development of application systems (mainly accounting systems) at CSK Corp., a Japanese domestic system integrator.
Senior Manager of CRM Planning and Analytics in Marketing
Assistant Manager, Professional Systems Engineer
CRM Strategy and Customer Experience
Customer Service and Support Technology
Digital Commerce and CRM Sales Technologies
Application Leaders in Japan
B.A., Economics, Specialized in Mathematical Logic, Keio University
Several Certificates, Including Global Leadership Program, Siebel e-Business, Sales Analytics and Senior-Level Programmer
1Planning CRM/CX strategies and executing those initiatives that often require companywide involvement
2Establishing CRM/CX related metrics that measure results of those initiatives, which may not relate to financial ones in a short term
3Introducing customer-centric principles, practices, customer analytics and technologies
4Use and integration of multiple customer contact channels, including mobile, social media and IoT as well as physical traditional ones
5Selection or evaluation of CRM/CX related software products