Kirsten Newbold-Knipp analyzes digital marketing strategy, trends and practices, with an emphasis on content marketing, digital commerce, marketing technology and marketing management. Ms. Newbold-Knipp helps marketing leaders take advantage of new and proven digital tools and techniques to engage customers, grow revenue and transform their brands.
CMO, VPs of Marketing, Leaders of Digital Marketing, Commerce Marketing, Digital Commerce
Previously, Ms. Newbold-Knipp practiced marketing for 12 years, including leadership roles at SaaS marketing and commerce software companies HubSpot and Bigcommerce.
Before joining Gartner, she had progressive responsibility in all areas of marketing, with a strong foundation in product management and product marketing. In her most recent roles, she led a team of 20 marketers responsible for brand, PR and communications, content marketing, product marketing, campaigns, and creative. She has built many high-performing teams, crafted and streamlined processes, defined new product lines, and even changed pricing to lift revenue by more than 10%. Most of her experience is in high-tech and software companies.
Sr. Director, Sales & Marketing
Sr. Director, Product Evangelism
Marketing Technology and Emerging Trends
Digital Commerce (retired)
Marketing and Communications Organization and Talent
Content Marketing and Management
M.B.A., Seley Scholar, MIT Sloan
B.S., Hotel and Business Administration, Cornell University
1How are leading marketers addressing the need for more, relevant and real-time content?
2What proven practices and technologies can marketers apply to successfully scale ROI positive content marketing efforts?
3What strategies, processes and best practices will enable CMOs and marketing leaders to succeed in digital commerce?
4What are the best practices in building and managing digital marketing teams and cultures?
5How are marketers implementing emerging digital technologies and techniques for business advantage?