Gartner Expert

Lai-Ling Lam

Sr Principal, Research

Lai-Ling Lam is a Senior Principal Analyst in the Quantitative Innovation team with a focus on print technologies. Ms. Lam researches and advises end users, technology providers and investors on emerging trends in print market, including managed print services, print software and solutions. She is also delivers market share and forecast on printers and the larger enterprise print.

Previous experience

In her previous role, Ms. Lam was involved in primary as well as secondary research studies for various consulting projects.

Professional background

Rekarancang Sdn Bhd

Regional Development Analyst

Areas of coverage

Product Planning

Product Life Cycle Management

Demand Generation

Technology Market Essentials

Negotiating IT Contracts


B.S., honors, Economics, National University of Malaysia

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Top Issues That I Help Clients Address

1Understanding print market trends, competitive landscape, market share and forecast.

2How to grow my Managed Print Services business? What are the emerging trends?

3What are the endusers trends in print technologies acquisition?

4How can i get the best deal at contract negotiation (IT buyers)

5What are the vendor strategies, pricing models and technology trends (IT buyers)