Gartner Expert

Lars Van Dam

Distinguished VP Analyst

Lars Van Dam is a Research VP on the Tech Go-to-Market team in the Technology and Service Provider Research organization. Mr. Van Dam provides research and advisory services for technology providers, and companies looking to transform into digital businesses. He focuses on issues that are top of mind for General Managers (GMs) and those responsible for strategic investments, including corporate strategy, profit and loss (P&L) management, product management, product strategy, innovation, design, as well as mergers and acquisitions (M&A). He is experienced in working with large and SMB technology companies.

Roles and responsibility

General Managers, and other executive leaders including CEOs, GMs, SVPs, VPs of product, engineering, product marketing and sales.

Tech industry product leaders and strategic business leaders in tech providers.

Tech industry marketing leaders and strategic business leaders in tech providers, including startup, SMB and large companies. CIOs aiming to transform their businesses and roles.

Previous experience

Mr. Van Dam has more than 24 years of high-technology product management, product strategy, M&A analysis and integration, and engineering management and software engineering experience. He was most recently in an executive product management role at IBM, responsible for master data management (MDM), a Gartner-estimated $200 million-plus per-year business within big data and analytics. Previously, he held business, product strategy, and M&A analysis and integration executive roles at IBM. Prior to IBM, he was director of product management at BEA Systems, responsible for business process management (BPM), collaboration and content management offerings. He also was director of product management for Plumtree Software, technical/engineering manager for IONA Technologies (acquired Netfish Technologies) and a senior software engineer at Baan.

Mr. Van Dam has a track record of managing and developing innovative offerings and organizations, having been responsible for successful integrations of companies, software portfolios and teams. He has helped create market-leading offerings in MDM, big data, IoT, BPM, portal and enterprise integration through executive roles in product management, as well as M&A. He is highly experienced in working within startup and SMB environments, as well as large high-tech companies.

Before joining Gartner, Mr. Van Dam held multiple positions with P&L responsibilities. While his main focus has been on corporate strategy, product management, design, innovation and M&A, he also has experience in positioning, messaging, analyst relations and sales enablement.

Professional background

BEA Systems

Director, Product Management


M&A and Business Strategy


Director, Product Management


B.S., Computer Science, University of Wisconsin-Madison

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Top Issues That I Help Clients Address

1Corporate strategy, profit and loss (P&L) management, innovation strategy, disruption strategy

2M&A: strategy, due diligence, integration

3Product strategy, portfolio strategy, roadmaps and prioritization,

4Product management, portfolio management and integration, digital product management

5Applying modern design principles to the product development and go-to market process

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