Laurel Erickson analyzes marketing strategy, trends and practices with an emphasis on content marketing strategy and customer experience. Grounded in the firm belief that understanding and serving customer needs is just good business, Ms. Erickson helps marketing leaders define, launch and measure large-scale digital programs that drive both business goals and customer satisfaction.
Ms. Erickson has 18 years of agency experience, where she led the development of strategies for large-scale digital initiatives for Fortune 500 companies. She worked with C-suite and VP-level clients to understand their business models and market challenges, deep-dived into industry and consumer trends, and stitched together client analytics and data to create a compelling story that motivated investment in large, transformational initiatives. She also delivered thought leadership focused on current digital trends and CX experience.
Senior Digital Strategist
Marketing Organization and Talent
Content Marketing and Management
Ph.D., English Language & Literature, University of Michigan, Ann Arbor
1How can marketing leaders leverage digital content effectively to support the business?
2What are effective strategies for selecting best-fit agency partners?
3How can customer needs be effectively tied to business goals?
4What are strategies for effectively managing agency partners?
5What are best practices for implementing digital strategies across the customer journey?