Experts

Laurel Erickson

Sr Director Analyst

Laurel Erickson analyzes marketing strategy, trends and practices with an emphasis on strategic management, customer experience design and content strategy. Grounded in the firm belief that understanding and serving customer needs is just good business, she helps marketing leaders define, launch and measure large-scale digital programs that drive both business goals and customer satisfaction.

Previous experience

Ms. Erickson has 18 years of agency experience, where she led the development of strategies for large-scale digital initiatives for Fortune 500 companies.

She worked with C-suite and VP-level clients to understand their business models and market challenges, deep-dived into industry and consumer trends, and stitched together client analytics and data to create a compelling story that motivated investment in large, transformational initiatives. Ms. Erickson also delivered thought leadership focused on current digital trends and CX experience.

Professional background

Perficient Digital

Strategy Director

Enlighten

Senior Digital Strategist

Areas of coverage

Customer Experience Design and Execution

Marketing Organization and Operations

CMO Strategy and Innovation

Content Marketing and Management

Education

Ph.D., English Language & Literature, University of Michigan, Ann Arbor

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Top Issues That I Help Clients Address

1How can marketing leaders leverage digital content effectively to support the business?

2How can marketing leaders prioritize the implementation of digital initiatives?

3How can marketing leaders align stakeholders across the organization to ensure success?

4How can customer needs be effectively tied to business goals?

5What are best practices for implementing digital strategies across the customer journey?