Lauren Price leads a team of researchers and advisors who develop data-driven insights to help marketing leaders improve the impact of their digital investments. Ms. Price's team covers the Retail sector, including luxury (fashion, watches & jewelry, spirits), specialty retail, activewear, department stores, big box, grocery, and restaurants.
Most recently, Ms. Price built the brand and retailer growth team at the fashion search platform, Lyst. Her team was responsible for the brand and performance marketing campaigns for Lyst's 500+ global retail partners, and product development for Lyst's advertising platform.
Previously, she was a strategist in the Retail Practice at Demandware (now Salesforce Commerce Cloud) where she consulted with brands on digital best practices to drive GMV growth for their DTC e-commerce channels.
Senior Director, Brand & Retailer Growth
E-Commerce Strategist, Retail Practice
Account Director, Digital Marketing & E-Commerce