Lauren Price

VP, Team Manager

Lauren Price leads a team of analysts who develop data-driven insights to help marketing leaders improve the impact of their digital investments. Ms. Price's team covers the Retail, Consumer Goods, Travel & Hospitality, and APAC sectors.

Previous experience

Ms. Price joined Gartner through its acquisition of L2 where she led research and client strategy for luxury and retail brands.

Prior to L2, she built the growth team at the fashion search platform, Lyst. Her team was responsible for brand and performance marketing campaigns for Lyst's 500+ global retail partners, and product development for Lyst's advertising platform.

Previously, she was a strategist in the Retail Practice at Demandware (now Salesforce Commerce Cloud) where she consulted with brands on digital best practices to drive GMV growth for their DTC e-commerce channels.

Professional background


Senior Director, Brand & Retailer Growth


E-Commerce Strategist, Retail Practice

Createthe Group

Account Director, Digital Marketing & E-Commerce

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