Gartner Expert

Laurie F. Wurster

Sr Director Analyst

Laurie Wurster is a Research Director in Gartner for the Technology and Service Provider Research organization. Her expertise spans several areas, including IT operations management (ITOM), open computing (open-source software [OSS]), licensing, entitlement management, electronic software delivery (ESD), and application development (AD) markets, and she advises vendor, invest and end-user clients on trends and opportunities. Ms. Wurster follows these markets with a worldwide view and advises business leaders on strategic go-to-market, branding and business models, as well as market opportunities in emerging markets. Her extensive background as an IT professional (nearly 30+ years) on both the supply and demand sides of the business enables her to provide solid real-world practical and actionable advice.

Previous experience

Ms. Wurster has 30+ years of experience in the computer industry. In her previous position, she was an associate director, focused on e-business, in the Technology Marketplace area of Gartner Consulting. Prior to joining Gartner, Ms. Wurster was an independent e-business consultant, working with small and midsize companies to determine Internet strategies for marketing, e-commerce, electronic software delivery and online customer support. During this period, she was also a contributing writer to Software Developer and Publisher Magazine. . In addition to managing the design and implementation of these strategies, she conducted the market research and competitive and product analysis required to best position her clients' Internet strategies. Further in the past, she was the program manager for worldwide online information systems and expertise locators for Digital Equipment Corporation and Shiva Corporation.

Professional background

Gartner Consulting

Associate Director

Wurster Consulting Group

Owner/Operator

Shiva Corporation

Information Officer

Areas of coverage

Product Strategy and Launch for Tech CEOs

Planning and Segmentation

Product Messaging and Differentiation

Education

Executive M.B.A., Northeastern University, Boston

Graduate Certificate in Technical Writing, Northeastern University, Boston

M.Ed., Communications, Bloomsburg University, Pennsylvania

B.S., Communications, Central Connecticut University

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Top Issues That I Help Clients Address

1Cloud Services for ITOM

2Licensing and Entitlement Management and Electronic Software Delivery (B2B)

3Open-Source Software and/or Open Computing

4Emerging Business Models (SaaS, mobile, BYOD)

5Go-to-Market and Branding Strategy, Solution Selling

Latest research and insights