Gartner Expert

Lillian Tay

Sr Principal Analyst

Lillian Tay is a Principal Analyst with Gartner's Personal Technologies team where she is responsible for the research and analysis of the personal computer (desktop, notebook, 2in1), tablet and chromebook for Asia Pacific markets. Other areas of research is on gaming PC and PC as a Service. She focuses on the vendors, products, markets, channels and technology issues that are driving the demand. She also advises vendors in understanding consumers and enterprise insights, especially their device and service selection, usage and purchasing behaviors, and issues about bring your own device (BYOD) into the workplace in Asia/Pacific.

Roles and responsibility

Vendors: Product Management, Marketing, Business Unit Leader, Strategic Planner

Suppliers to the PC ecosystem

Investors: All roles

End-users: IT Operations Management in charge of client computing strategy and deployment

Previous experience

Based in Singapore, Ms. Tay brings with her more than 20 years of experience from the IT industry and regional exposure. Prior to joining Gartner, Ms. Tay worked as the marketing manager for AST Computers. Before that, she was in the employment of Advanced Logic Research (ALR) for eight years product as marketing manager and operations manager for Asia/Pacific and the Middle East. Before joining ALR, Ms. Tay served as product marketing executive for Wearnes Technology for two years. She spent six months on an exchange program, where she was based in ALR in Irvine, California, to organize and transfer product-marketing programs to Asia/Pacific.

Professional background

AST Computer

Marketing Manager

Advanced Logic Research

Operations Manager/Product Marketing Manager

Wearnes Technology

Product Marketing Executive

Education

Diploma From Chartered Institute of Marketing

Diploma From City and Guilds Computer Studies

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Top Issues That I Help Clients Address

1Vendors: Identify opportunity for new device and technology demand

2Vendors: Insights on user's device selection, usage trends and buying behaviors

3Vendors: Devices go-to-market and product positioning strategies

4IT buyers and Vendors: Convergence of consumer and business requirements on client computing

5IT buyers: PC procurement strategies - price analysis and vendor selection