Gartner Marketing and Communications Expert

Linda Nguyen

Director Analyst

Linda is a Director Analyst with an expertise in healthcare and digital marketing emphasis. As a former senior digital and strategic marketing professional, Ms. Nguyen provides brands with actionable insights to digital marketing strategies that build equity and drive growth.

Previous experience

Ms. Nguyen has 15+ years in marketing, much of her time has been in the healthcare industry with a digital marketing focus. In previous roles she has been responsible for developing and executing digital marketing strategies that drive brand awareness, build product positioning, increase profitability and growth for B2B/B2C audiences in the Hospital & Health Systems, Medical Device and Pharma industries.

Professional background

Prospect Medical Holdings

National Digital Strategy Manager

Areas of coverage

Digital Marketing Strategy and Execution

Healthcare and Life Science Digital Transformation and Innovation

Education

EMBA, California Lutheran University

B.A., Organizational Leadership, California Lutheran University

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Top Issues That I Help Clients Address

1How can healthcare brands measure digital performance benchmarks

2Consumer perceptions and behaviors related to their health & wellness

3Identify opportunities to better meet the needs of healthcare consumers

4Understanding search engine optimization best practices

5How should I measure and optimize marketing and advertising campaigns?