- Gartner client? Log in for personalized search results.
Gartner Expert
Linda Nguyen
Director Analyst
Linda is a Director Analyst with an expertise in healthcare and digital marketing emphasis. As a former senior digital and strategic marketing professional, Ms. Nguyen provides brands with actionable insights to digital marketing strategies that build equity and drive growth.
Previous experience
Ms. Nguyen has 15+ years in marketing, much of her time has been in the healthcare industry with a digital marketing focus. In previous roles she has been responsible for developing and executing digital marketing strategies that drive brand awareness, build product positioning, increase profitability and growth for B2B/B2C audiences in the Hospital & Health Systems, Medical Device and Pharma industries.
Professional background
Prospect Medical Holdings
National Digital Strategy Manager
Education
EMBA, California Lutheran University
B.A., Organizational Leadership, California Lutheran University
Top Issues That I Help Clients Address
1How can healthcare brands measure digital performance benchmarks
2Consumer perceptions and behaviors related to their health & wellness
3Identify opportunities to better meet the needs of healthcare consumers
4Understanding search engine optimization best practices
5How should I measure and optimize marketing and advertising campaigns?