Gartner Expert

Linda Nguyen

Director Analyst

Linda is a Director Analyst with an expertise in healthcare and digital marketing emphasis. As a former senior digital and strategic marketing professional, Ms. Nguyen provides brands with actionable insights to digital marketing strategies that build equity and drive growth.

Previous experience

Ms. Nguyen has 15+ years in marketing, much of her time has been in the healthcare industry with a digital marketing focus. In previous roles she has been responsible for developing and executing digital marketing strategies that drive brand awareness, build product positioning, increase profitability and growth for B2B/B2C audiences in the Hospital & Health Systems, Medical Device and Pharma industries.

Professional background

Prospect Medical Holdings

National Digital Strategy Manager

Education

EMBA, California Lutheran University

B.A., Organizational Leadership, California Lutheran University

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Top Issues That I Help Clients Address

1How can healthcare brands measure digital performance benchmarks

2Consumer perceptions and behaviors related to their health & wellness

3Identify opportunities to better meet the needs of healthcare consumers

4Understanding search engine optimization best practices

5How should I measure and optimize marketing and advertising campaigns?