Linda is a Director Analyst with an expertise in healthcare and digital marketing emphasis. As a former senior digital and strategic marketing professional, Ms. Nguyen provides brands with actionable insights to digital marketing strategies that build equity and drive growth.
Ms. Nguyen has 15+ years in marketing, much of her time has been in the healthcare industry with a digital marketing focus. In previous roles she has been responsible for developing and executing digital marketing strategies that drive brand awareness, build product positioning, increase profitability and growth for B2B/B2C audiences in the Hospital & Health Systems, Medical Device and Pharma industries.
Prospect Medical Holdings
National Digital Strategy Manager
EMBA, California Lutheran University
B.A., Organizational Leadership, California Lutheran University
1How can healthcare brands measure digital performance benchmarks
2Consumer perceptions and behaviors related to their health & wellness
3Identify opportunities to better meet the needs of healthcare consumers
4Understanding search engine optimization best practices
5How should I measure and optimize marketing and advertising campaigns?