Experts

Lindsey Roeschke

Director Analyst

Lindsey Roeschke is an Analyst specializing in consumer and cultural insights. In her role, Ms. Roeschke studies cultural influences on consumers, behaviors in the food and beverage space, and the impact of shifting consumer expectations on advertising.

Previous experience

Previously, Ms. Roeschke spent her years in account and strategy roles at integrated marketing agencies in the U.S., U.K. and Cambodia, working with clients from healthy food and beverage to retail and shopper marketing to developing market NGOs.

Professional background

Neighbor Agency

Strategic Planner/Account Director

Ogilvy

Account Director

Tierney

Account Manager

Areas of coverage

Advertising

Branding and Value Proposition (retired)

Consumers and Culture

Education

M.A., Strategic Communication, Villanova University

B.A., Communication, University of Delaware

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Top Issues That I Help Clients Address

1How are cultural forces (#MeToo, Black Lives Matter, politics) influencing consumer behavior?

2How do brands need to react to shifting consumer expectations?

3How should brands be thinking about the new landscape of activism?

4How and why are consumer behaviors relating to food or beverage changing and what should I do about it?

5Which changes in society and culture will impact food and beverage category, and how should I respond?

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