Experts

Lindsey Roeschke

Director Analyst

Lindsey Roeschke is a Consumer Insights Analyst with the Gartner for Marketing Leaders team, formerly CEB Iconoculture. In her role, Ms. Roeschke studies cultural influences on consumers at large, as well as the impact of shifting consumer behaviors and motivators on advertising and branding.

Previous experience

Before joining Iconoculture, Ms. Roeschke spent her years in account and strategy roles at integrated marketing agencies in the U.S., U.K. and Cambodia, working with clients from healthy food and beverage to retail and shopper marketing to developing market NGOs.

Professional background

Neighbor Agency

Strategic Planner/Account Director

Ogilvy

Account Director

Tierney

Account Manager

Areas of coverage

Advertising

Branding and Value Proposition

Consumers and Culture

Education

M.A., Strategic Communication, Villanova University

B.A., Communication, University of Delaware

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Top Issues That I Help Clients Address

1How are cultural forces (#MeToo, Black Lives Matter, politics) influencing consumer behavior?

2How do brands need to react to shifting consumer expectations?

3How should brands be thinking about the new landscape of activism?