Lindsey Roeschke is an Analyst specializing in consumer and cultural insights. In her role, Ms. Roeschke studies consumer values and attitudes across key demographics, and the impact of larger cultural forces on consumer behaviors.
Previously, Ms. Roeschke spent her years in account and strategy roles at integrated marketing agencies in the U.S., U.K. and Cambodia, working with clients from healthy food and beverage to retail and shopper marketing to developing market NGOs.
Strategic Planner/Account Director
Marketing Leadership and Strategy
M.A., Strategic Communication, Villanova University
B.A., Communication, University of Delaware
1How are cultural forces (#MeToo, Black Lives Matter, politics) influencing consumer behavior?
2How do brands need to react to shifting consumer expectations?
3How should brands be thinking about the new landscape of activism?