Lindsey Roeschke is an Analyst specializing in consumer and cultural insights. In her role, Ms. Roeschke studies cultural influences on consumers, behaviors in the food and beverage space, and the impact of shifting consumer expectations on advertising.
Previously, Ms. Roeschke spent her years in account and strategy roles at integrated marketing agencies in the U.S., U.K. and Cambodia, working with clients from healthy food and beverage to retail and shopper marketing to developing market NGOs.
Strategic Planner/Account Director
Branding and Value Proposition (retired)
Consumers and Culture
M.A., Strategic Communication, Villanova University
B.A., Communication, University of Delaware
1How are cultural forces (#MeToo, Black Lives Matter, politics) influencing consumer behavior?
2How do brands need to react to shifting consumer expectations?
3How should brands be thinking about the new landscape of activism?
4How and why are consumer behaviors relating to food or beverage changing and what should I do about it?
5Which changes in society and culture will impact food and beverage category, and how should I respond?