Gartner Expert

Margaret Ranken

Sr Director Analyst

Margaret Ranken helps Gartner clients develop business plans for their Internet of Things (IoT) products. Ms. Ranken is a member of Gartner's IoT Group. She focuses on three areas for the IoT: demand forecasting, communications technology and smart cities. Ms. Ranken's research agenda is predominantly focused on demand forecasting for devices and applications of the Internet of Things.

Roles and responsibility

End Users:

- Executives (CIOs, business unit leaders)

- Strategists

- Policy managers evaluating IoT systems

- Business unit product managers

- Architects

Vendors (All Types):

- Executives

- Strategists

- Marketing and business development executives

- Product managers

Previous experience

Prior to joining Gartner, Ms. Ranken managed the forecasting team at Machina Research. Previously, she wrote Analyst Reports and developed demand forecasts for the Analysys Mason Group in areas including Voice on IP, Residential Broadband, Business Data Services and SaaS. Prior to that, she managed European Commission research projects in Telecommunications and contributed to the development of the Analysys STEM modeling system. Additionally, she worked as an engineer with British Telecom.

Professional background

Machina Research

Principal Analyst

Analysys Mason

Associate Principal Analyst

Analysys Research

Principal Analyst

Areas of coverage

Internet of Things (retired)


M.S., Telecommunications and Information Systems, University of Essex

B.S., Engineering, University of Cambridge

M.A. (Cantab)

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Top Issues That I Help Clients Address

1Forecasting demand for the Internet of Things

2Providing forecast data for business plans - including more granular application data than published

3Understanding the revenue metrics in the Machina Research Forecast Database

4Understanding the application coverage in the Machina Research Forecast Database

5How to use the Machina Research Forecast Database