Martin Kihn specializes in data-driven marketing and advertising technology, focusing on the use of data to improve marketing strategy, customer acquisition, and retention. He helps digital marketing leaders develop actionable insights based on the analysis of campaign, site and social information. He wrote a book titled "House of Lies", which was the basis for a Showtime series of the same name that premiered in January 2012.
Mr. Kihn previously held positions as VP and Director of Strategy and Analytics at full-service global advertising agencies. He specialized in developing, measuring and optimizing digital and social marketing strategies for clients including General Motors, H&R Block, Delta Air Lines, and American Express. Focus areas included website and digital marketing analytics and the optimization of display and social campaigns. His passion for strategic thinking started as a Management Consultant at Booz & Co.
Fallon Worldwide
Director of Analytics
Digitas
Vice President/Director, Strategy & Analysis
Booz & Co.
Sr. Associate
Marketing Data and Analytics
Customer Experience Design and Execution (retired)
Marketing Organization and Talent
M.B.A. with honors, Columbia Business School
B.A., Yale University
1Develop and execute a multichannel measurement plan to determine and optimize the impact of marketing programs.
2Build a framework, vendor selection, and internal processes for multitouch attribution, marketing mix modeling, and journey analytics.
3Incorporate dynamic creative and atomic storytelling, and other brand elements into a marketing plan.
4Understand and use big data and data science basics for marketing, including machine learning and advanced methods.
5Partner successfully with external service providers to supplement internal analytics teams.