Gartner Expert

Martina Kurth

Sr Director Analyst

Martina Kurth is a Research Director within CSP Technology advising CSPs, CTOs and CIOs worldwide on prevailing transformation and sourcing initiatives in the area of new digital OSS/BSS infrastructures. Her research also encompasses telco-specific catalog-driven, lead to quote to order and implement systems and processes spanning CSPs' entire digital stack. Ms. Kurth's latest research focuses on network function virtualization (NFV) and software-driven networks (SDN) and the impact that these technologies have on network, service and customer orchestration architectures as part of network and service layer modernization initiatives required to support hybrid virtual, physical and logical services. This also comprises future of Telco Customer Experience Investment Initiatives advising CSPs on Operational, Customer Experience, Big Data and Machine Learning. Further coverage includes management infrastructures aspect around evolving IoT and OTT business models.

Roles and responsibility

Analyst relations roles

Market and competitive intelligence

Product management and marketing

Professional services divisions

Sales professionals

CIO, CTO, CMO, as well as CEO

Business processes

Previous experience

Ms. Kurth has held various consulting, business development and product management positions with leading telecom vendors. Moreover, she has worked as an analyst and consultant for a global market research and consulting organization, which specialized in OSS and BSS. Throughout her career, Ms. Kurth has led OSS/BSS standards workgroups and catalyst projects, authored technical standard deliverables (such as SLA management handbook) at the TeleManagement Forum and providing thought leadership in the telecom industry.

Professional background

Ericsson

Senior Product Manager

Lucent Worldwide Services

Business Consultant

OSS Observer

Analyst and Consultant

Areas of coverage

New Market Opportunities

Market & Competitive Intelligence Management

Enable CSP Digital Technology Transformation (retired)

Succeeding With Semiconductor-Based Technology (retired)

Building and Expanding a Digital Business (retired)

Education

M.B.A.

Master's degree, European Business Management

B.A., Business Administration

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Top Issues That I Help Clients Address

1CSPs: Strategic investments in digital OSS/BSS infrastructures and cloud -advising CIOs and CTOs

2Operational customer experience initiatives related to CEM, Big data and cloud/virtualization

3Vendors: Exploring new market opportunities in SDN/NFV and Impact on OSS/BSS

4Advising CTOs and CIOs on strategic investment decisions in the telco domain

5Best practices for implementation of telecom operations management software (also lead-to-order-cash)