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Gartner Expert
Matthew Flatley
Sr Director Analyst
As a Senior Director Analyst in the Technology Product Manager team within the Technology and Service Providers research unit, Mr. Flatley helps Gartner clients deal with the issues surrounding the implementation of a robust product management framework. His research deals with areas of related best practice for product life cycle management, product leadership, planning, development, and introduction. This research is role-centric and technology agnostic, but he draws upon recent experience in manufacturing, engineering, industrials and consumer electronics as well as technology hardware and related software and services. From a market perspective his research and coverage are focused on the competitive landscape, market dynamics and evolution of the Smart Buildings segment. He also covers the niche Enterprise Cloud Fax space.
Previous experience
Mr. Flatley has 18 years of International strategic product management and marketing experience primarily gained in Fortune 500 technology manufacturing companies within the B2B and B2C segments.
Mr. Flatley was most recently employed as European Product Marketing Director by Salus Controls PLC, a branded products division of the Computime group.
Mr. Flatley managed the product and marketing teams for a range of electronic control and IoT devices across the European region. His experience encompasses cross-functional global management, commercial and market strategy, new product development, new product launches and introductions, pricing models, strategic marketing, competitor and market analysis, VoC research and analysis, manufacturing and supply chain co-ordination, marketing communication strategy and execution.
Prior to joining Salus, he has held numerous international commercial and strategic product roles for global Hi-Tech hardware manufacturing businesses. These include Evoqua (Siemens Water), Tyco International, Honeywell Inc, Sony, Epson, and Sharp Electronics.
Professional background
SALUS Controls PLC (Computime Group)
European Product Marketing Director
Evoqua
Global Product Manager
Tyco International
EMEA Product Manager
Areas of coverage
Product Leadership
Product Planning
Product Development
Product Introduction
Product Life Cycle Management
Education
Post Graduate Diploma (PG Dip), Marketing, Newcastle Business School, Northumbria University
BA (Hons), Geography/French, University of Newcastle upon Tyne
Post Graduate Diploma (DipM), Marketing, Chartered Institute of Marketing
Top Issues That I Help Clients Address
1Product Development process and strategy: implementing and leading cross functional/regional teams to identify opportunities, define requirements and manage NPD from concept to launch.
2Product Lifecycle Management: Managing Products from launch to End of Life and implementing mid-lifecycle product improvement and revenue/margin maximisation initiatives
3Product Strategy and Roadmap Definition: Defining and implementing successful high level product strategies, creating a strategic product roadmap and shorter-term tactical implementation
4Product Leadership: Best practice and implementing new approaches to Product leadership including building product teams with the right skills and measuring performance
5Product introduction: tailoring the product introduction process appropriately to the product type and expectations