Experts

Maureen Mullen

L2-Co-Founder, CSO

Maureen Mullen co-founded L2 in 2009 where she developed the Digital IQ Index Methodology to measure the digital competence of consumer brands. As the Chief Strategy officer at L2 she scaled the methodology to measure more than 2,200 brands across 16 sectors and 10 regions around the world. Her primary role at L2 is advising CEOs, CMOs and CDOs at global Fortune-1000 clients on digital transformation including e-commerce channel strategy, media disruption and organizational implications.

Previous experience

Prior to L2, Maureen was a consultant at Triage Consulting Group, where she led managed-care payment review projects for hospitals including UCLA Medical Center, UCSF, and HCA.

Areas of coverage

Multichannel Marketing

Digital Commerce

Social Marketing

Marketing Organization and Operations

CMO Strategy and Innovation

Education

BA, Human Biology Stanford University

MBA, Strategy & Finance, NYU Stern

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Top Issues That I Help Clients Address

1How to measure how your brand / organization is performing on digital platforms versus peers

2The role e-commerce plays in your channel strategy and how to optimize DTC channels

3Next generation media mix including impact of new platforms including Social Media, Search & E-tailer media

4How leading organizations have structured their teams for digital success

5Impact of distribution on pureplays including Amazon & Alibaba