May Keffer is an Advisor with GartnerÃ¢ÂÂs marketing practice, where she supports clients in confidently making key decisions and executing on critical initiatives. She equips marketing leaders and their teams with strategic guidance, actionable insights, and benchmarking data to help them address challenges and drive functional excellence. Her core areas of focus include personalization, advertising, and messaging channels and formats.
Previously, Ms. Keffer worked across the Marketing and Customer Experience Advisory teams, partnering with clients in both practices and leveraging research from each program to address a broad range of client challenges.
Penn Schoen Berland
Market Research Associate on the Public Affairs Team
Digital Marketing Strategy and Execution
Customer Acquisition and Retention
Bachelor of Arts Degree in Economics and Media Studies from the University of Virginia.
1Building a high-impact personalization strategy
2Deploying personalized messages across channels
3Identifying and leveraging appropriate media channels
4Optimizing team structure and resources to execute on personalization
5Aligning campaigns to customer needs and behaviors