Gartner Expert
Melanie Gold
Director Analyst
Melanie Gold is a Director Analyst within Industry Marketing Execution at Gartner. She delivers research and advice on marketing strategy and digital best practices, with particular focus in the Travel & Hospitality space.
Previous experience
As a Client Strategist at L2 and then an Advisor at Gartner, Ms. Gold led a team to translate data and analysis into actionable insights for Gartner's CPG sector. Working with top brands in the food & beverage, personal care and home care categories, Ms. Gold counseled Gartner members in realizing strengths and prioritizing opportunities across their digital performance.
Professional background
L2 Inc.
Research, Research Operations, Client Strategy
Areas of coverage
Digital Marketing Strategy and Execution
Industry Marketing Execution
Top Issues That I Help Clients Address
1Measuring Travel & Hospitality brands' digital performance versus peers and cross-industry benchmarks
2Implementation of brand site and mobile app features that drive conversion and retention
3SEO/SEM strategies that drive product/service discovery on Google
4Optimizing digital strategies in response to changing consumer preferences related to Travel & Hospitality
5Marketing investment and resource allocation within the Travel & Hospitality industry