Gartner Expert

Melanie Gold

Director Analyst

Melanie Gold is a Director Analyst within Industry Marketing Execution at Gartner. She delivers research and advice on marketing strategy and digital best practices, with particular focus in the Travel & Hospitality space.

Previous experience

As a Client Strategist at L2 and then an Advisor at Gartner, Ms. Gold led a team to translate data and analysis into actionable insights for Gartner's CPG sector. Working with top brands in the food & beverage, personal care and home care categories, Ms. Gold counseled Gartner members in realizing strengths and prioritizing opportunities across their digital performance.

Professional background

L2 Inc.

Research, Research Operations, Client Strategy

Areas of coverage

Digital Marketing Strategy and Execution

Industry Marketing Execution

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Top Issues That I Help Clients Address

1Measuring Travel & Hospitality brands' digital performance versus peers and cross-industry benchmarks

2Implementation of brand site and mobile app features that drive conversion and retention

3SEO/SEM strategies that drive product/service discovery on Google

4Optimizing digital strategies in response to changing consumer preferences related to Travel & Hospitality

5Marketing investment and resource allocation within the Travel & Hospitality industry