As a Senior Principal Advisor within GML, Melissa Minkow studies a variety of consumer groups across a range of categories to help clients better connect with the mindsets of their target segments. With a background in retail, a Kellogg MBA and a certification as an ACSM personal trainer, Ms. Minkow focuses on the values and behaviors behind consumption patterns in the retail, shopping, health, beauty and wellness spaces. Within retail, she is keeping a constant pulse on how companies leverage multi-channel marketing, digital commerce, social marketing, mobile marketing and search strategy and execution initiatives to optimize shopping capabilities for customers.
Ms. Minkow was a Merchandise Presentation Business Analyst designing planograms for Target Canada stores.
Digital Marketing Strategy and Execution
Digital Commerce (retired)
Search Strategy and Execution
Consumers and Culture (retired)
M.B.A, Kellogg School of Business, 2018
B.S., Marketing, Certificate in Spanish, UW-Madison, 2012
1How and why are consumers shopping differently, and what should I do about it?
2How is the retail space changing, and how is it impacting my consumer segment(s)?
3How is the health and wellness space changing, and how is it impacting my consumer segment(s)?
4How is the beauty space changing, and how is it impacting my consumer segment(s)?
5How and why are consumers thinking about health and wellness differently, and what should I do about it?