Experts

Melissa Minkow

Sr Principal, Advisory

As a Senior Principal Advisor with Gartner Iconoculture, Melissa Minkow studies a variety of consumer groups across a range of categories to help members better connect with the mindsets of their target segments. With a background in retail, a Kellogg MBA and a certification as an ACSM personal trainer, Ms. Minkow focuses on the values and behaviors behind consumption patterns in the retail, shopping, health, beauty and wellness spaces.

Previous experience

Ms. Minkow was a Merchandise Presentation Business Analyst designing planograms for Target Canada stores.

Professional background

Target Corp

Business Analyst

Areas of coverage

Consumers and Culture

Education

M.B.A, Kellogg School of Business, 2018

B.S., Marketing, Certificate in Spanish, UW-Madison, 2012

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Top Issues That I Help Clients Address

1How and why are consumers shopping differently, and what should I do about it?

2How is the retail space changing, and how is it impacting my consumer segment(s)?

3How is the health and wellness space changing, and how is it impacting my consumer segment(s)?

4How is the beauty space changing, and how is it impacting my consumer segment(s)?

5How and why are consumers thinking about health and wellness differently, and what should I do about it?

Latest research and insights

Webinar

Panel Discussion: How Marketing Can Win B2B Sales – An Introduction to Buyer Enablement

Presentations

Rethinking Digital Customer Engagement

Research

2019 Marketing Buyer Enablement