Michelle Duerst is a cross-practice leader of emerging theme, Digital Twin of a Customer, a co-leader of Total Experience (Top Strategic Technology Trend), and the industries lead for CX CORE (Customer Organization Relationship Experience).
Michelle developed Stop Firefighting, Start Trailblazing Digital Initiatives workshop to help clients save 6 figures on digital initiatives. This focuses on how to build a business case as well as understanding how technology can impact employee burnout.
Michelle has led Manufacturing trend work, but specializes in Consumer Goods, including:
- Total Experience
- Digital + Product Experience
- Customer Engagement
- Direct-To-Consumer
- Personalized Products
- Ecosystems Partnerships
- Corporate Social Responsibility
- Environmental Sustainability
- Traceability
Michelle's technology/vendor coverage focuses on product lifecycle management and product portfolio management for formulated/recipe-based products. This includes Product/Service management throughout all stages of the lifecycle: from the initial strategy, through ideation, innovation, launch, modification and finally, retirement. In addition to Fast Moving Consumer Goods, these can include B2B, pharmaceutical, chemicals, paint, ink, and coatings.
Prior to Gartner, as Global Director of Marketing at Selerant, Ms. Duerst engaged with customers spanning multiple industries to find out their pain points. This information was used to create customer-centric support in the form of presentations, written documentation and one-to-one meetings.
Selerant
Global Director of Marketing and PLM Subject Matter Expert
SASI (acquired by SAP)
Technical Writer and Quality Assurance
Primavera Systems (acquired by Oracle)
Copywriter
Manufacturing Digital Transformation and Innovation
Executive Leadership: Digital Business
Executive Leadership: Talent
Executive Leadership: Customer Experience Strategies
Executive Leadership: Sustainability
B.A., Mass Communications, Lipscomb University
1What is Total Experience and how will it help drive engagement with employees and customers?
2What are lessons learned from other industries in strategies, innovation and the future workforce?
3How can I understand my customers better?
4What are emerging trends/themes we should know to outpace our competitors?
5How should we address employee burnout?