Michelle Duerst is a Senior Research Director specializing in best practices and lessons learned across industries with expertise in manufacturing, specializing in formulated and recipe-based products. This includes Product/Service management throughout all stages of the lifecycle: from the initial strategy, through ideation, innovation, launch, modification and finally, retirement.
Current areas of coverage include:
Digitalization in Manufacturing Industries, including:
Manufacturing Scenario Planning
Emerging Trends and Technologies
Product Life Cycle Management
Product Portfolio Management
Labeling and Artwork Management
Cross Industry Innovation and Disruption, including:
How to Survive Market Disruption
Amplifying the Voice of the Customer
Fueling Ideation in Innovation
Strategic Partnerships Across Industries
Applied Uses of Edge AI
Empowering Employees to Personalize Customer Experiences
Prior to Gartner, as Global Director of Marketing at Selerant, Ms. Duerst engaged with customers spanning multiple industries to find out their pain points. This information was used to create customer-centric support in the form of presentations, written documentation and one-to-one meetings.
Global Director of Marketing and PLM Subject Matter Expert
SASI (acquired by SAP)
Technical Writer and Quality Assurance
Primavera Systems (acquired by Oracle)
Analytics, BI and Data Science Solutions
CIO Leadership of Innovation, Disruptive Trends and Emerging Practices
Manufacturing Industries Digitalization
Cross-Industry Innovation and Disruption (retired)
Driving Digital Business Transformation for Industry Leadership (retired)
B.A., Mass Communications, Lipscomb University
1How can I improve innovation?
2What are lessons learned from other industries in strategies, innovation and the future workforce?
3How can I better manage and optimize my company's product portfolio?
4What is a digital ecosystem and how do I scale to ensure a higher maturity?
5How do you personalize products and services for customers?