Gartner Expert

Michelle Duerst

VP Analyst

Michelle Duerst is a Senior Research Director specializing in best practices and lessons learned across industries with expertise in manufacturing, specializing in formulated and recipe-based products. This includes Product/Service management throughout all stages of the lifecycle: from the initial strategy, through ideation, innovation, launch, modification and finally, retirement.

Current areas of coverage include:

Digitalization in Manufacturing Industries, including:

Manufacturing Scenario Planning

Emerging Trends and Technologies

Product Life Cycle Management

Product Portfolio Management

Labeling and Artwork Management

Cross Industry Innovation and Disruption, including:

How to Survive Market Disruption

Amplifying the Voice of the Customer

Fueling Ideation in Innovation

Strategic Partnerships Across Industries

Digital Ecosystems

Applied Uses of Edge AI

Empowering Employees to Personalize Customer Experiences

Previous experience

Prior to Gartner, as Global Director of Marketing at Selerant, Ms. Duerst engaged with customers spanning multiple industries to find out their pain points. This information was used to create customer-centric support in the form of presentations, written documentation and one-to-one meetings.

Professional background


Global Director of Marketing and PLM Subject Matter Expert

SASI (acquired by SAP)

Technical Writer and Quality Assurance

Primavera Systems (acquired by Oracle)


Areas of coverage

Analytics, BI and Data Science Solutions

CIO Leadership of Innovation, Disruptive Trends and Emerging Practices

Manufacturing Industries Digitalization

Cross-Industry Innovation and Disruption (retired)

Driving Digital Business Transformation for Industry Leadership (retired)


B.A., Mass Communications, Lipscomb University

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Top Issues That I Help Clients Address

1How can I improve innovation?

2What are lessons learned from other industries in strategies, innovation and the future workforce?

3How can I better manage and optimize my company's product portfolio?

4What is a digital ecosystem and how do I scale to ensure a higher maturity?

5How do you personalize products and services for customers?