Gartner Expert

Michael Giblin

Sr Principal, Research

Michael Giblin is a Researcher in the Marketing and Communications Practice. Mr. Giblin talks with clients to help identify and develop key insights that will be studied and shared with the Gartner Community.

Previous experience

Mr. Giblin was the Director of Research at a small social science lab that studies retail crime such as shoplifting, credit card fraud and robbery.

Areas of coverage

Marketing Organization and Talent

Customer Experience

Customer Acquisition and Growth

Customer Understanding and Marketing Execution

Marketing Operations


M.S. Marketing Research, University of Florida

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Top Issues That I Help Clients Address

1Increasing brand trust and better understanding what drives it

2Increasing customer loyalty and retention

3Understanding how marketing organizations can adopt and implement Agile principles

4Creating customer-centric scenario plans

5Increasing a marketing function's adaptability and preparedness for sudden shifts

Latest research and insights