Michael Giblin is a Researcher in the Marketing and Communications Practice. Mr. Giblin talks with clients to help identify and develop key insights that will be studied and shared with the Gartner Community.
Mr. Giblin was the Director of Research at a small social science lab that studies retail crime such as shoplifting, credit card fraud and robbery.
Marketing and Communications Organization and Talent
Customer Acquisition and Retention
Customer Understanding and Marketing Execution
Marketing Operational Excellence
M.S. Marketing Research, University of Florida
1Increasing brand trust and better understanding what drives it
2Increasing customer loyalty and retention
3Understanding how marketing organizations can adopt and implement Agile principles
4Creating customer-centric scenario plans
5Increasing a marketing function's adaptability and preparedness for sudden shifts