Gartner Expert

Nathan Nuttall

Sr Director Analyst

Nathan Nuttall is a Senior Director, Analyst in the Gartner for Product Teams group within the Technology and Service Provider organization. Mr. Nuttall's research agenda includes helping technology providers successfully launch, market and sell IoT solutions, and helping adopters of IoT create compelling internal IoT use cases. He supports strategic decision making and execution planning for clients migrating traditional business and revenue models to IoT-enabled digital business models.

Previous experience

Prior to joining Gartner, Mr. Nuttall was a Managing Consultant in the Strategy and Analytics practice of IBM Global Business Services, where he led engagements for semiconductor, manufacturing and services clients, including IoT business models, strategic marketing and business model engagements at semiconductor and manufacturing clients. Additionally, he worked in strategy leadership roles at Advanced Micro Devices and Hewlett-Packard.

Professional background

IBM Global Business Services

Managing Consultant, Strategy and Analytics


Director, Business Strategy


Senior Manager, Corporate Strategy

Areas of coverage

Internet of Things (retired)

Improve Technology Go-to-Market Effectiveness (retired)


B.S., Marketing, Bentley University, Waltham, MA

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Top Issues That I Help Clients Address

1Creating compelling IoT use cases with clear ROI

2Go-to-market strategies for IoT product and service vendors

3How to leverage IoT for business model transformation

4How IoT and Industrie 4.0 is enabling digital business

5Technology trends for the IoT