Nathan Nuttall is a Senior Director, Analyst in the Gartner for Product Teams group within the Technology and Service Provider organization. Mr. Nuttall's research agenda includes helping technology providers successfully launch, market and sell IoT solutions, and helping adopters of IoT create compelling internal IoT use cases. He supports strategic decision making and execution planning for clients migrating traditional business and revenue models to IoT-enabled digital business models.
Prior to joining Gartner, Mr. Nuttall was a Managing Consultant in the Strategy and Analytics practice of IBM Global Business Services, where he led engagements for semiconductor, manufacturing and services clients, including IoT business models, strategic marketing and business model engagements at semiconductor and manufacturing clients. Additionally, he worked in strategy leadership roles at Advanced Micro Devices and Hewlett-Packard.
IBM Global Business Services
Managing Consultant, Strategy and Analytics
Director, Business Strategy
Senior Manager, Corporate Strategy
Internet of Things (retired)
Improve Technology Go-to-Market Effectiveness (retired)
B.S., Marketing, Bentley University, Waltham, MA
1Creating compelling IoT use cases with clear ROI
2Go-to-market strategies for IoT product and service vendors
3How to leverage IoT for business model transformation
4How IoT and Industrie 4.0 is enabling digital business
5Technology trends for the IoT