Gartner Expert

Neil Barton

VP Analyst

Neil Barton is a Vice President in Gartner's Technology and Service Providers team. Mr. Barton covers the Custom Application Development and Maintenance services market, with a focus on digital product development services, agile, DevOps, nearshoring, and intelligent automation. His research covers the future of application development, the evolution of the market for custom development services, business outcome contracts, costing pricing and chargeback strategies, business case modelling, and market positioning. His research is primarily designed for CEO/General Managers of IT service providers. It is also used by the Product Management and Product Marketing teams at IT service providers. The buyers of custom application development services also use his research: for example Application Managers and IT Sourcing/Procurement teams. Based in the U.K., he has worked in IT services companies ranging from 200 person consultancies to 300,000 person global system integrators. At IT service providers his roles have spanned developer, business analyst, project manager, consultant, marketing manager, consulting manager, service line manager, and pricing manager.

Previous experience

Mr. Barton brings over 30 years of IT industry experience. Before working at Gartner, he held a range of senior positions in IT service providers both large and small, responsible for selling and delivering consulting, application development, and IT outsourcing.

Professional background

HP Enterprise Services

Rapid Pricing Manager


Director of Consulting Services

Sema Group

Project Manager

Areas of coverage

Sourcing, Procurement and Vendor Management Leaders

Application and Product Portfolio Governance (retired)

Product Development

Messaging and Differentiation

Technology Market Essentials


B.A., English and Philosophy, University of York, U.K., With Honors

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Top Issues That I Help Clients Address

1Offering competitive software development services in the digital business market

2Transforming outsourced relationships to a lean-agile-DevOps multidisciplinary product-oriented approach

3Costing and pricing IT services offerings, with an outcome based orientation

4Consumption of digital product development services (cloud, CX, mobile, digital transformation)

5Finding talent for custom software development in offshore, nearshore, and onshore locations