Gartner Expert

Precious Ozokpo

Sr Specialist, Advisory

Precious Ozokpo is a Principal Advisor on the Technology and Service Providers (TSP) Tech Marketing team.

As a Tech Marketing Expert, Precious works with vendor and service providers on their B2B go-to-market strategy digital channels, such as website reviews to help their messaging and storytelling relate to their target buyers, and offline channels, such as events to help align planning and platforms. She specializes in messaging, differentiation and storytelling for website and sales deck reviews, partner profile planning, event strategy, and event technology platforms.

Precious earned her doctorate and focused her research on information and communication technology (ICT) adoption and utilization across vertical industries.

In her prior roles at Gartner, Precious served as a Sr. Specialist Advisor in the Advisory Talent Lab, and a Specialist within Research Engagement Services (RES), where she collaborated with IT and business leader stakeholders, working closely with Analysts and Advisors as a trusted impact advisor to scope, align and fulfill client inquiry, research, and advisory requests to meet business needs.

Previous experience

Prior to Gartner, Precious' experience is primarily in Sales, Marketing, Web design and Brand management within the Healthcare, Higher Ed, Finance and Communications industry sectors.

Areas of coverage

Go-to-Market Strategy

Messaging and Differentiation


D.M. (IST), Doctorate in Management in Organizational Leadership, specialized in Information Systems & Technology

M.S., Information Systems, Cert. Information Systems Management

B.A., Mass Communication, Psychology (Minor)

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Top Issues That I Help Clients Address

1Website Reviews

2Messaging, Differentiation, and Storytelling

3In-Person and Virtual Event Strategy & Event Technology Platforms

4Sales Decks, from Messaging perspective only

5Vendor Briefings - Event Technology Platforms