Rebecca Edelman is a Senior Principal leading advisory for Food, FMCG, Retail, Activewear, Financial Services and Hotels in the European market. Prior to moving to London, Ms. Edelman previously led advisory focusing on Luxury, Fashion and Spirits in the U.S. market.
As a thought leader for L2, Ms. Edelman actively leads research and methodologies to benchmark the effectiveness of brands' digital strategy. Through the Advisory group, she counsels member brands in realizing their strengths and prioritizing efforts across the four core dimensions of a brand's Digital IQ.
Previously, Ms. Edelman designed and ran studies to help brands identify how the environment and consumer behavior effects consumer choices.
Cornell Food & Brand Lab
B.S. Cornell University
1Digital Strategy and Benchmarking
2Social Media and Influencer Marketing
3E-Commerce and E-Tailer Partnerships
4Digital Marketing (Search, Advertising)
5Digital Strategy Localisation