Blog Post
Bringing Customer Data to Life With Consumer Values
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Experts
Rebecca M Kolls
Director Analyst
Using proprietary sources combined with consumer core values, Rebecca Kolls delivers a deep understanding of consumer behavior and cultural trends. Which allow brands to: Better understand target consumers and their journey, identify shifts in consumer behaviors and trends with ultimate goal to help brands become better marketers and innovators to drive change in their business.
Previous experience
If Ms. Kolls wasn't tracking trends, she was creating them. As a contributor for ABC's Good Morning America and executive producer/host for Hearst/NBC Universal's "Rebecca's Garden" (TV show, book, magazine, website) she had to keep a constant pulse on consumers, identify shift in behaviors to align content that was fresh and new. Ms. Kolls consulted with major brands to help strategically attract consumers to new product launches.
Professional background
Good Morning America
Lifestyle/Gardening Contributor, On-Air Meteorologist
Hearst Corporation/Universal Studios
Executive Producer/Host
WCCO TV
Chief Meteorologist
Areas of coverage
Consumers and Culture
Education
B.S., Atmospheric Science, University of Kansas
Master Certification Garden/Horticulture, Utah State University
Top Issues That I Help Clients Address
1Why Baby Boomers still matter - Understanding their influence, journey and their relationships with family
2CSR, green consumers and sustainability - Why brands must understand changing consumer expectations, mindsets and attitudes
3Staying ahead of consumer shifts in the health and wellness space
4Consumer values why they matter and how brands can use them to align messaging to emotionally connect with consumers