Experts

Rebecca M Kolls

Director Analyst

Using proprietary sources combined with consumer core values, Rebecca Kolls delivers a deep understanding of consumer behavior and cultural trends. Which allow brands to: Better understand target consumers and their journey, identify shifts in consumer behaviors and trends with ultimate goal to help brands become better marketers and innovators to drive change in their business.

Previous experience

If Ms. Kolls wasn't tracking trends, she was creating them. As a contributor for ABC's Good Morning America and executive producer/host for Hearst/NBC Universal's "Rebecca's Garden" (TV show, book, magazine, website) she had to keep a constant pulse on consumers, identify shift in behaviors to align content that was fresh and new. Ms. Kolls consulted with major brands to help strategically attract consumers to new product launches.

Professional background

Good Morning America

Lifestyle/Gardening Contributor, On-Air Meteorologist

Hearst Corporation/Universal Studios

Executive Producer/Host

WCCO TV

Chief Meteorologist

Areas of coverage

Consumers and Culture

Education

B.S., Atmospheric Science, University of Kansas

Master Certification Garden/Horticulture, Utah State University

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Top Issues That I Help Clients Address

1Why Baby Boomers still matter - Understanding their influence, journey and their relationships with family

2CSR, green consumers and sustainability - Why brands must understand changing consumer expectations, mindsets and attitudes

3Staying ahead of consumer shifts in the health and wellness space

4Consumer values why they matter and how brands can use them to align messaging to emotionally connect with consumers

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