Experts
Rebecca M Kolls
Director Analyst
Using proprietary sources combined with consumer core values, Rebecca Kolls delivers a deep understanding of consumer behavior and cultural trends. Which allow brands to: Better understand target consumers and their journey, identify shifts in consumer behaviors and trends with ultimate goal to help brands become better marketers and innovators to drive change in their business.
Previous experience
If Ms. Kolls wasn't tracking trends, she was creating them. As a contributor for ABC's Good Morning America and executive producer/host for Hearst/NBC Universal's "Rebecca's Garden" (TV show, book, magazine, website) Rebecca had to keep a constant pulse on consumers, identify shift in behaviors to align content that was fresh and new. Ms. Kolls consulted with major brands to help strategically attract consumers to new product launches.
Professional background
ABC
Lifestyle/Gardening Contributor, On-Air Meteorologist
Hearst Corporation/Universal Studios
Executive Producer/Host,
WCCO TV
Chief Meteorologist
Areas of coverage
Consumers and Culture
Education
B.S. Degree, Atmospheric Science, University of Kansas
Master Certification Garden/Horticulture, Utah State University
Top Issues That I Help Clients Address
1Why Baby Boomers still matter - understanding their influence and journey
2With the pace of change across sectors and within society and brands must pivot to be more purposeful in the communities around them
3Staying ahead of meaningful consumer shifts in the home space
4Understand how consumer core values are crucial in the insights generation process
5Addressing home tech issues - What is smart? Why consumers aren't connecting and what the future of tech at home looks like