Gartner Expert

Roger Cox

VP Analyst

Roger Cox is a VP Analyst in Gartner Research, where he is a part of the Tech Product Manager research team. His focus encompasses enterprise storage systems, including hybrid arrays and all-flash arrays, software-defined storage, integrated infrastructures, hyperconverged integrated systems, storage technology, and market views. During his career with Gartner, Mr. Cox has worked with the established and emerging storage companies, assisting them to develop winning product and go-to-market strategies, as well as compelling product positioning and messaging strategies. In addition to handling hundreds of inquiries annually from end-users, investment and vendor clients, he is responsible for helping to develop credible vendor market share and forecast reports for the external controller-based storage and integrated system markets.

Mr. Cox is the lead author for many Gartner-branded research documents, including SWOT reports for EMC, NetApp Pure Storage and IBM as well Competitive Landscape reports for the solid-state array and software-defined storage markets. He is also the co-author for the Magic Quadrant for Primary Storage; Critical Capabilities for Solid-State Arrays; Critical Capabilities for Hybrid storage Arrays; and, Dell Technologies, HPE and IBM Vendor Rating research notes.

Previous experience

Before joining Gartner, Mr. Cox worked for Adaptec, where he was responsible for worldwide RAID product marketing. Before that, he co-founded Integra Technologies to develop RAID storage management software.

Professional background


Director, RAID Product Marketing

Integra Technologies

Founder, President, CEO

Contel Business Systems


Areas of coverage

Infrastructure and Operations Leaders

Product Development

Product Introduction

Go-to-Market Strategy

Technology Market Essentials


B.S. (Hons.), Economics, Business Administration, Oglethorpe University of Atlanta, Georgia

Read More Read Less

Top Issues That I Help Clients Address

1For end users: External storage infrastructure cost optimization, modernization and infrastructure simplification

2For end users: External hybrid and all flash array product and pricing quotation evaluations

3For end users, technology vendors and invest clients: Understanding the impact of technology trends

4For technology providers: Product strategies, product position, product messaging associated with the external storage, integrated systems, hyperconverged integrated systems and SDS markets

5For invest clients: External storage market trends, vendor analysis, forecast assumptions and disruptive forces