As a Practice Vice President in the Marketing and Communications practice, Rufino Chiong leads our global team of Executive Advisors supporting large enterprise CMOs with their most pressing challenges. In addition, Mr. Chiong manages the Gartner L2 Europe team, helping brands improve their digital performance. His focus sectors include Financial Services, FMCG, Telecommunications, and B2B.
At CEB now Gartner, Mr. Chiong was the Managing Director for its Sales, Service, Marketing and Communications practices in EMEA. Prior to that, he served as the Global Research Director for CEB now Gartner's Corporate Communications practice as well as its Marketing practice specializing in Small Business marketing.
At Deloitte Consulting, he worked in its Communications consulting practice.
Content Marketing and Management
Customer Acquisition and Retention
Market Insights and Analytics Management
Digital Performance Benchmarks (retired)
B2B Buyer Insights (retired)
M.B.A., MIT Sloan School of Business
B.S., Magna Cum Laude, Finance and Economics, NYU Stern School of Business
1Demand Generation: How do we improve the quantity and quality of leads?
2Content Marketing: What content breaks through to buyers and consumers?
3External Comms and PR: How do we change the perceptions of stakeholders?
4SMB Insights: How do small business owners think, act, and behave?