Gartner Expert

Sarah Marzano

Sr Principal Analyst

Sarah Marzano is a Senior Principal Analyst for Gartner for Marketers, overseeing the retail sector. Ms. Marzano supports marketing leaders from multi-brand and mono-brand B2C retail sectors, including big box, specialty, fashion, watches and jewelry, beauty, and activewear.

Previous experience

Previously, Ms. Marzano led merchandising insights and strategy for RetailMeNot, and worked as a buyer and merchandiser in e-commerce for major department stores.

Professional background

RetailMeNot

Senior Analyst

Lord & Taylor

Category Manager

Macy's

Assistant Buyer

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology and Emerging Trends

Marketing and Communications Leadership and Strategy

Customer Acquisition and Retention

Education

B.S., Fashion Merchandising, Fashion Institute of Technology

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Top Issues That I Help Clients Address

1Digital strategy and benchmarking

2Social media, influencer marketing and social platform shifts

3Digital Marketing (Search, Advertising)

4Site Optimization & Ecommerce

5Omnichannel