- Gartner client? Log in for personalized search results.
Gartner Expert
Sarah Marzano
Sr Principal Analyst
Sarah Marzano is a Senior Principal Analyst for Gartner for Marketers, overseeing the retail sector. Ms. Marzano supports marketing leaders from multi-brand and mono-brand B2C retail sectors, including big box, specialty, fashion, watches and jewelry, beauty, and activewear.
Previous experience
Previously, Ms. Marzano led merchandising insights and strategy for RetailMeNot, and worked as a buyer and merchandiser in e-commerce for major department stores.
Professional background
RetailMeNot
Senior Analyst
Lord & Taylor
Category Manager
Macy's
Assistant Buyer
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Technology and Emerging Trends
Marketing and Communications Leadership and Strategy
Customer Acquisition and Retention
Education
B.S., Fashion Merchandising, Fashion Institute of Technology
Top Issues That I Help Clients Address
1Digital strategy and benchmarking
2Social media, influencer marketing and social platform shifts
3Digital Marketing (Search, Advertising)
4Site Optimization & Ecommerce
5Omnichannel