Gartner Expert

Sarah Xu

Specialist, Research

Sarah Xu is a Research Specialist at Gartner where she conducts digital marketing research on the APAC region. Her work focuses on best-practices and emerging trends for brands looking to expand into China. Ms. Xu covers multiple industries and channels including social media and e-commerce.

Previous experience

Prior to joining Gartner full-time, Ms. Xu interned at Gartner's Digital Performance Benchmark team to collect and analyze necessary data for benchmarking and deliverables for APAC clients.

Areas of coverage

Digital Marketing Strategy and Execution

Customer Acquisition and Retention


B.A., Government, History, Cornell University

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