Gartner Expert

Shawn Eftink

Sr Director Analyst

Shawn Eftink is a Senior Director Analyst in the Technology and Service Provider (TSP) division of Gartner, researching Emerging Technologies and Trends (ETT) for security technology product leaders (tech CEOs, general managers, chief product officers, product managers, and product marketers). Mr. Eftink's areas of focus include Managed Security Services, Security Consulting, Data Loss Prevention (DLP), Email Security and Data Security. In his capacity at Gartner, he provides security technology product leaders unique, high-value research and indispensable advice on leveraging emerging security technologies and trends to create and deliver highly successful products and services.

Mr. Eftink has 25+ years of experience in Managed Service Providers (MSP), Managed Security Service Providers (MSSP), product management, and service design including pricing and positioning.

Mr. Eftink is a Pragmatic Certified Product Manager, Information Technology Infrastructure Library in IT Service Management (ITIL v3 and v4) certified, and a Certified Scrum Master.

Previous experience

Prior to joining Gartner, Mr. Eftink led Managed Services / Managed Security Services strategy as the co-founder of Technology and Networking; an MSP / MSSP focused on SMB and Midmarket clients. Following its acquisition, he later joined CSI, a Financial Industry focused provider, as the Managed Services Product Manager. Mr. Eftink was responsible for establishing the strategy and direction of the Managed Services / Managed Security Services practice and achieved double digit growth by modernizing the product set and helping lead teams to shift the service model from technology to outcome focused.

Professional background

Computer Services Inc. (CSI)

Product Manager, Managed Services

Technology and Networking

Co Founder and CIO


Field Services Manager

Areas of coverage

Product Strategy and Launch for Tech CEOs

Business Performance Management for Tech CEOs

Strategize Long-Term Growth

Emerging Technologies and Trends Impact on Products and Services

Industry Product Planning and Strategy

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Top Issues That I Help Clients Address

1Strategic Planning to understand the latest security trends, the impact of those trends to Technology and Service Providers, and if/how to integrate them into roadmaps and portfolios.

2Security product / service design including pricing, positioning, messaging, and lifecycle.

3Buy, build, partner discussions and strategies

4Managed Security Service Provider strategic planning and business performance.

5Service operations design and performance management.