A Senior Principal Research Analyst on the IT Leaders' team, Simon Walker covers product information management (PIM) and master data management (MDM), with a focus on product and multidomain data. Mr. Walker provides expertise and advice to Gartner clients in these areas, with an emphasis on information strategy, the importance of MDM and data governance within data management, master data and compliance, the business value of PIM/MDM and how to operationalize PIM/MDM in support of business objectives.
Prior to joining Gartner, Mr. Walker served in senior management roles including software product management and product strategy, for master data management (MDM) and product information management (PIM) software vendors. He has extensive knowledge of the MDM/PIM market and technology. With his extensive experience, he guided Stibo Systems' product strategy, achieving market leadership. He provided a broad and deep insight into the MDM market, trends and new opportunities, through a thorough understanding and appreciation of the whole discipline of product management. Also, shaping and defining product innovations through commercial justification and validation of concepts. As a result, global top-tier retail and B2B companies successfully implemented the product for master data management, data-driven marketing and multichannel commerce.
Director of Innovation
Pindar Systems (Now Agility Multichannel)
Director, Product Management
Data and Analytics Leaders
Data Management Solutions
Supply Chain Technology Strategy and Selection
Data and Analytics Strategies
Digital Commerce Technologies (retired)
M.Sc., Digital Commerce, Manchester Metropolitan University, U.K.
B.A., With Honors, Photography and Digital Imaging, Manchester Metropolitan University, U.K.
1Master Data Management (MDM) & Product Information Management (PIM) Vendor and Tool Evaluation
2Master Data Management MDM / PIM Business Case Development
3Development of MDM, Data Stewardship and Data Governance Strategies, and Implementation
4Understanding the Business Case for MDM
5Business value of MDM