Gartner Expert

Simon James Walker

Director Analyst

A Senior Principal Research Analyst on the IT Leaders' team, Simon Walker covers product information management (PIM) and master data management (MDM), with a focus on product and multidomain data. Mr. Walker provides expertise and advice to Gartner clients in these areas, with an emphasis on information strategy, the importance of MDM and data governance within data management, master data and compliance, the business value of PIM/MDM and how to operationalize PIM/MDM in support of business objectives.

Previous experience

Prior to joining Gartner, Mr. Walker served in senior management roles including software product management and product strategy, for master data management (MDM) and product information management (PIM) software vendors. He has extensive knowledge of the MDM/PIM market and technology. With his extensive experience, he guided Stibo Systems' product strategy, achieving market leadership. He provided a broad and deep insight into the MDM market, trends and new opportunities, through a thorough understanding and appreciation of the whole discipline of product management. Also, shaping and defining product innovations through commercial justification and validation of concepts. As a result, global top-tier retail and B2B companies successfully implemented the product for master data management, data-driven marketing and multichannel commerce.

Professional background

Stibo Systems

Director of Innovation

Pindar Systems (Now Agility Multichannel)

Director, Product Management

Areas of coverage

Data and Analytics Leaders

Data Management Solutions

Supply Chain Technology Strategy and Selection

Data and Analytics Programs and Practices


M.Sc., Digital Commerce, Manchester Metropolitan University, U.K.

B.A., With Honors, Photography and Digital Imaging, Manchester Metropolitan University, U.K.

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Top Issues That I Help Clients Address

1Master Data Management MDM

2Product Information Management PIM

3Development of MDM, Strategies, best practices, and Implementation

4Business Case for MDM Master Data Management

5Business value of MDM and PIM