Gartner Expert

Simon J. Yates

Managing Vice President

Simon Yates is a Managing Vice President on the Gartner for Marketing Leaders team. His research coverage focuses on customer experience, with an emphasis on organizational design and strategy. He manages the Marketing Operations research team, which incorporates analytics, marketing management and customer experience.

Roles and responsibility

CMO and marketing leaders

Previous experience

At 451, Mr. Yates was responsible for the design and growth of a new enterprise IT research and consulting service offering. At Forrester, he served CIO clients in mobile strategy and also ran the CIO Group Leadership Board peer networking business. Prior, he ran large IT research teams, led large client events in Europe and was a frequent keynote speaker at industry events.

Professional background

451 Research

Vice President, Enterprise Strategy

Forrester Research

Vice President and Principal Analyst

McGraw-Hill Professional Technical Publishing Grp.

Senior Acquisitions Editor

Areas of coverage

Customer Experience Design and Execution

Marketing Organization and Operations

Marketing Leadership and Organizational Effectiveness for CMOs (retired)

Customer Experience Leadership and Execution for CMOs (retired)

Leading and Supporting Digital Innovation for CMOs (retired)


B.A., English/Political Science, University of Rhode Island

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Top Issues That I Help Clients Address

1Understanding organizational structures to enable high-performance marketing in a digitally led world

2Assembling the right combination of in-house and outsourced marketing resources to control costs and accelerate innovative thinking

3Leveraging a hierarchy of marketing metrics for near- and long-term strategic planning

4Designing and implementing cross-functional customer experience teams

5Strategic planning and budgeting for marketing leadership