Gartner Expert
Simon J. Yates
Managing Vice President
Simon Yates is a Managing Vice President on the Gartner for Marketing Leaders team. He manages the CMO research team, which focuses on marketing strategy, brand, budgeting and resources management and marketing innovation for B2B and B2C clients.
Previous experience
At 451, Mr. Yates was responsible for the design and growth of a new enterprise IT research and consulting service offering. At Forrester, he served CIO clients in mobile strategy and also ran the CIO Group Leadership Board peer networking business. Prior, he ran large IT research teams, led large client events in Europe and was a frequent keynote speaker at industry events.
Professional background
451 Research
Vice President, Enterprise Strategy
Forrester Research
Vice President and Principal Analyst
McGraw-Hill Professional Technical Publishing Grp.
Senior Acquisitions Editor
Areas of coverage
Marketing Organization and Talent
Marketing Leadership and Strategy
Customer Experience
Education
B.A., English/Political Science, University of Rhode Island
Top Issues That I Help Clients Address
1Understanding organizational structures to enable high-performance marketing in a digitally led world
2Assembling the right combination of in-house and outsourced marketing resources to control costs and accelerate innovative thinking
3Leveraging a hierarchy of marketing metrics for near- and long-term strategic planning
4Designing and implementing cross-functional customer experience teams
5Strategic planning and budgeting for marketing leadership