Gartner Expert

Simon J. Yates

Managing Vice President

Simon Yates is a Managing Vice President on the Gartner for Marketing Leaders team. He manages the CMO research team, which focuses on marketing strategy, brand, budgeting and resources management and marketing innovation for B2B and B2C clients.

Previous experience

At 451, Mr. Yates was responsible for the design and growth of a new enterprise IT research and consulting service offering. At Forrester, he served CIO clients in mobile strategy and also ran the CIO Group Leadership Board peer networking business. Prior, he ran large IT research teams, led large client events in Europe and was a frequent keynote speaker at industry events.

Professional background

451 Research

Vice President, Enterprise Strategy

Forrester Research

Vice President and Principal Analyst

McGraw-Hill Professional Technical Publishing Grp.

Senior Acquisitions Editor

Areas of coverage

Marketing Organization and Talent

Marketing Leadership and Strategy

Customer Experience


B.A., English/Political Science, University of Rhode Island

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Top Issues That I Help Clients Address

1Understanding organizational structures to enable high-performance marketing in a digitally led world

2Assembling the right combination of in-house and outsourced marketing resources to control costs and accelerate innovative thinking

3Leveraging a hierarchy of marketing metrics for near- and long-term strategic planning

4Designing and implementing cross-functional customer experience teams

5Strategic planning and budgeting for marketing leadership