Gartner Tech and Service Providers Expert

Steve Crawford

Managing Vice President

Steve Crawford is the Managing Vice President for the Gartner for General Managers (GGM) research team. Mr. Crawford previously led the Enterprise Applications Software team.

Previous experience

Before joining Gartner, Mr. Crawford held senior leadership roles in marketing, business development, product management and marketing, and engineering at Jamcracker, PKWARE, Verisign, Octel Communications and Lockheed Martin. He has also provided strategy, marketing and product consulting services to numerous VC-backed start-ups.

Professional background

Jamcracker

Vice President of Marketing and Business Development

PKWARE

Chief Marketing Officer

Verisign

Director Product Management and Marketing

Education

M.B.A., Santa Clara University (Beta Gamma Sigma)

B.S., Aerospace Engineering, Texas A&M

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Top Issues That I Help Clients Address

1Application and solution product marketing best practices

2SaaS/Cloud business models

3Product strategy

4T&SP General Manager issues

5Partner ecosystems