Gartner Expert

Steve Cramoysan

VP Analyst

Steve Cramoysan is a Research Director and Forecast Manager with Gartner Research. He has global responsibility for Gartner's forecasting covering mobile and fixed network communications services, consumer digital services, and unified communications. He is leading the change management projects to transform Gartner's forecasts for these areas to demand-side modeled forecasts with insights and assumptions about the underlying demand-side behaviors. He is also leading a project to deliver a new research type, a Market Opportunity Map, which will provide new visual tools and content to support leaders in technology and service provider clients in addressing their challenges with growing their business while optimizing profitability.

Roles and responsibility

SVP, CMO, Strategic Planning, VP Marketing, VP Product Management and Marketing, VP Product Development, Field Marketing, Head of Sales, Head of A/R, Head of Market Intelligence

Previous experience

Prior to Gartner, Mr. Cramoysan had 20 years of experience in the communications markets, including product management, marketing and product development roles, at a range of different providers from a startup to a global communications provider.

Professional background

Mitel

Business Marketing Manager

Mercury Communications, Cable & Wireless

Product Manager

Cognito

Product Marketing Manager

Areas of coverage

Positioning and Messaging

New Market Opportunities

Market & Competitive Intelligence Management

Product Strategy (retired)

Education

Master's degree in Physics from Lincoln College, University of Oxford

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Top Issues That I Help Clients Address

1Identifying IT growth markets

2Understanding the key market drivers

3Identifying adjacent market opportunities and disruptive threats

4Vendor positioning and strategies

5Competitive analysis