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Gartner Expert
Susan Graeme
Director Analyst
Susan Graeme is a Director Analyst Field Marketing expert on the Technology and Service Provider Marketing team at Gartner. She provides research and advisory to clients on best practices and trends in Field Marketing & Demand Generation. Susan has 26 years of high-technology marketing experience. She held senior marketing leadership positions at business intelligence leader Tableau Software (acquired by SalesForce) and talent management player Taleo Software (acquired by Oracle) and led the international marketing function for a number of technology companies launching in EMEA such as Plateau and SumTotal Systems as well as established players like Oracle. As the head of marketing she has led demand generation (field marketing, events and digital), content development, partner marketing, account based marketing, sales enablement and customer education.
Previous experience
Susan's specialism is building high performing EMEA marketing teams at fast growing technology companies. She was often the first marketer in EMEA, and built the strategy and team while growing the business and acting as a key member of the senior leadership team. She is based in the UK.
Professional background
Tableau Software
Senior Director EMEA Marketing
Taleo Software
Marketing Director, Northern Europe
Plateau Systems
Director, International Marketing
Areas of coverage
Demand Generation
Marketing Impact
Marketing Planning and Performance
Education
Post Graduate Diploma Human Resources Management, University of Cape Town
Bachelor of Social Science (Psychology), University of Cape Town
Top Issues That I Help Clients Address
1How to plan and implement Field Marketing
2How to Grow and Manage Field Marketing Teams and Stakeholders
3How to leverage events (face to face and virtual) to drive demand