Gartner Expert

Susan Graeme

Director Analyst

Susan Graeme is a Director Analyst Field Marketing expert on the Technology and Service Provider Marketing team at Gartner. She provides research and advisory to clients on best practices and trends in Field Marketing & Demand Generation. Susan has 26 years of high-technology marketing experience. She held senior marketing leadership positions at business intelligence leader Tableau Software (acquired by SalesForce) and talent management player Taleo Software (acquired by Oracle) and led the international marketing function for a number of technology companies launching in EMEA such as Plateau and SumTotal Systems as well as established players like Oracle. As the head of marketing she has led demand generation (field marketing, events and digital), content development, partner marketing, account based marketing, sales enablement and customer education.

Previous experience

Susan's specialism is building high performing EMEA marketing teams at fast growing technology companies. She was often the first marketer in EMEA, and built the strategy and team while growing the business and acting as a key member of the senior leadership team. She is based in the UK.

Professional background

Tableau Software

Senior Director EMEA Marketing

Taleo Software

Marketing Director, Northern Europe

Plateau Systems

Director, International Marketing

Areas of coverage

Demand Generation

Marketing Impact

Marketing Planning and Performance


Post Graduate Diploma Human Resources Management, University of Cape Town

Bachelor of Social Science (Psychology), University of Cape Town

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Top Issues That I Help Clients Address

1How to plan and implement Field Marketing

2How to Grow and Manage Field Marketing Teams and Stakeholders

3How to leverage events (face to face and virtual) to drive demand