Gartner Expert

Suzanne Hirasuna

Sr Specialist, Advisory

Suzanne Hirasuna works as an advisor within Gartner's marketing practice. In that capacity, she works with B2B marketers to better understand how their customers (both enterprise buying groups and individual small business owners) research potential suppliers and make purchases. Areas of focus include content marketing, demand generation, sales enablement, lead management, and account-based marketing.

Previous experience

Prior to advising clients, Ms. Hirasuna worked in a commercial role at CEB supporting heads of HR and Talent Management.

Areas of coverage

Content Marketing and Management

Customer Acquisition and Retention

B2B Buyer Insights (retired)

Education

BA, Public Policy, University of Michigan

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Top Issues That I Help Clients Address

1Understanding small business owner behavior, motivations and pain points

2Progressing B2B customers through buying journey

3B2B trends- how customers are buying differently, and how marketers can adapt to those changes

4Aligning content marketing to key points in the buying journey