Suzanne Hirasuna works as an advisor within Gartner's marketing practice. In that capacity, she works with B2B marketers to better understand how their customers (both enterprise buying groups and individual small business owners) research potential suppliers and make purchases. Areas of focus include content marketing, demand generation, sales enablement, lead management, and account-based marketing.
Prior to advising clients, Ms. Hirasuna worked in a commercial role at CEB supporting heads of HR and Talent Management.
Content Marketing and Management
Customer Acquisition and Retention
B2B Buyer Insights (retired)
BA, Public Policy, University of Michigan
1Understanding small business owner behavior, motivations and pain points
2Progressing B2B customers through buying journey
3B2B trends- how customers are buying differently, and how marketers can adapt to those changes
4Aligning content marketing to key points in the buying journey