Gartner Expert

TJ Singh

VP Analyst

TJ Singh is a Vice President with Gartner Research. He is a key member of the Tech CEO Research team and is the lead analyst responsible for customer experience and digital services research, worldwide. Within the Tech CEO team, Mr. Singh focuses on research and advisory dedicated to SMB IT service organizations, including business and channel strategy, sales and marketing presentation review, investor presentation review, competitive strategy and sales process optimization.

Mr. Singh also maintains regional responsibilities for IT services research, including BPO research, across key Asia/Pacific markets such Australia, New Zealand and South East Asia - Malaysia, Indonesia and the Philippines. The Asia/Pacific-based BPO research covers a broad area that includes HR, F&A, vertical services, supply management and CM BPO services from a domestic demand and service provider perspective. Besides having these responsibilities, he continues to provide direction for Gartner's quantitative and qualitative research dedicated to BPO research which resides within the IT Services market.

Mr. Singh is a key analyst that both IT service providers and clients refer to for information and insight regarding the market trends, market opportunity sizing, competitive intelligence, go-to-market (GTM) strategy and product and solution strategy. Mr. Singh is regularly quoted by national and regional press for market trends and IT services industry dynamics.

Previous experience

Mr. Singh has more than 20 years of experience in the information communication technology (ICT) industry. Prior to joining Gartner, he was IBM Corporate Market Intelligence's Customer Value Management (CVM) worldwide technical (research) and AP lead.

Prior to that role, Mr. Singh was IBM's market intelligence leader for IBM Global Services (IGS) business units in Southeast Asia and South Asia. He also supported the IGS Business Consulting Group as an internal marketing and business analyst.

Before joining IBM, Mr. Singh was a senior manager with Sapura's Technology and Innovations Division, where he was responsible for market intelligence, M&A opportunities, and the management of the knowledge management database.

Professional background


CVM Technical/AP Lead

IBM (Singapore)

Market Intelligence Specialist

Sapura Advanced Systems

Senior Manager, Technology and Innovation

Areas of coverage

Product Strategy and Launch for Tech CEOs

Business Performance Management for Tech CEOs

Customer Acquisition for Tech CEOs

Corporate Development for Tech CEOs

Messaging and Differentiation


Technology Management certificate, Australian National University

Master of Business Administration, National University of Malaysia

Bachelor of Science, University of New South Wales, Sydney

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Top Issues That I Help Clients Address

1Developing solutions and portfolio optimization of IT and Business Process Services â  making it easier to sell and buy while driving buyer behaviors to maximize provide value

2Value articulation of solutions and service portfolio by creating compelling value stories that engage audiences, generate trust and drive action

3Pricing model and strategy design - redefining the commercial portfolio to help buyers align expectations, appetite for risk and ability to pay while eliminating barriers to purchase

4Competitive strategy and sales process design- leveraging the sales process and competitive strategy to shorten cycle times, improve win rates, reduce commercial risk and increase sales productivity

5Partner and channel strategy - developing partner value propositions and engagement strategies to drive business growth