Gartner Expert

Werner Goertz

Sr Director Analyst

Werner Goertz advises product marketers with disruptive and emerging technologies, across markets and roles: Artificial intelligence, Internet of Things, and new device categories such as robotics, AI-enabled smart speakers and autonomous vehicles. Mr. Goertz covers the evolution of the human-machine interface (HMI) and multimodal I/O technologies: voice/speech processing and recognition, facial recognition and eye tracking, biometrics, and motion/gesture control. Technology product managers benefit from his advice on how to develop ecosystems and revenue streams from service offerings and cloud business models. With a deep background in semiconductor processing and storage technologies, a strong business acumen, and a global mindset and international work experience, his advice is appreciated by global megavendors as well as SMB and startups.

Previous experience

At ARM, Mr. Goertz supported segment marketing efforts for ARM's embedded processor cores and peripherals as well as for segments including consumer, mass storage and networking.

At LSI, he was responsible for marketing HDD and solid-state drive electronics in consumer and enterprise systems. Most recently, he led the product marketing efforts for a fabless startup in the space of Li-Ion battery-charge controller technology and power management ICs for consumer devices, specifically, smartphones. He is a contributor to the Extended Battery Life Working Group, managed by Intel, with a mission to identify battery safety, runtime and cycle-life optimization in consumer devices.

Professional background

ARM

Segment Marketing Manager

LSI

Marketing Principal

Qnovo

Director of Product Marketing

Areas of coverage

Product Strategy and Launch for Tech CEOs

Go-to-Market Strategy

Messaging and Differentiation

Marketing Impact

Technology Marketing Effectiveness

Education

Master of Business Administration, Haas School of Business, University of California, Berkeley

Bachelor's Degree, Dusseldorf University

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Top Issues That I Help Clients Address

1Understanding today's technology life cycle and disruptive forces, such as AI and ML (from buying through owning)

2Creating differentiated, customer-centric stories focusing on the Human-Machine Interface: multimodal UI technologies, e.g.natural language, gesture/motion control, eye tracking, emotion detection

3Adapting go-to-market efforts to align to customer interests, leveraging devices and cloud ecosystems

4Understanding the psychographics of organizational and consumer attitudes toward technology adoption

5Using storytelling to drive strategy, leadership and culture