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Gartner Expert
Bill Duffy
Sr Director, Quantitative Analytics and Data Science
Bill Duffy is a Director, Team Manager for the Digital Performance Benchmarks Research Team.
Previous experience
Mr. Duffy previously led Food & Beverage and Retail Digital IQ research, benchmarking the performance of consumer brands across digital platforms.
Areas of coverage
Digital Marketing Strategy and Execution
Customer Acquisition and Growth
Industry Marketing Strategy and Execution
Education
Bachelor of Science, Legal Studies in Business, Tulane University
Bachelor of Arts, Political Economy, Tulane University
Top Issues That I Help Clients Address
1Benchmarking brands' performance across digital marketing channels
2Identifying strengths and opportunities and helping prioritize digital investments
3Driving customer loyalty with digital tools across desktop and mobile
4Updating search strategies to earn organic and paid visibility