Bill Duffy is a Research Director for the Large Format Retail sector at Gartner for Marketers. Mr. Duffy leads Digital IQ Index benchmarking for retailers in the big box, department stores, grocery and restaurants verticals.
Mr. Duffy previously led food, beverage and beer Digital IQ research, benchmarking the performance of CPG brands across owned platforms and retailer sites.
Digital Marketing Strategy and Execution
Digital Commerce (retired)
Search Strategy and Execution
Digital Performance Benchmarks (retired)
Bachelor of Science, Legal Studies in Business, Tulane University
Bachelor of Arts, Political Economy, Tulane University
1Benchmarking brands - digital performance across site, digital marketing, social and mobile
2Identifying strengths and opportunities and helping prioritize digital investments
3Adapting retail strategies to compete in digital commerce
4Updating search strategies to earn organic and paid visibility
5Driving customer loyalty with digital tools across desktop and mobile