Gartner Expert

Bill Duffy

Sr Director, Quantitative Analytics and Data Science

Bill Duffy is a Director, Team Manager for the Digital Performance Benchmarks Research Team.

Previous experience

Mr. Duffy previously led Food & Beverage and Retail Digital IQ research, benchmarking the performance of consumer brands across digital platforms.

Areas of coverage

Digital Marketing Strategy and Execution

Customer Acquisition and Growth

Industry Marketing Strategy and Execution


Bachelor of Science, Legal Studies in Business, Tulane University

Bachelor of Arts, Political Economy, Tulane University

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Top Issues That I Help Clients Address

1Benchmarking brands' performance across digital marketing channels

2Identifying strengths and opportunities and helping prioritize digital investments

3Driving customer loyalty with digital tools across desktop and mobile

4Updating search strategies to earn organic and paid visibility