Bill Duffy is a Director, Team Manager for the Digital Performance Benchmarks Research Team.
Mr. Duffy previously led Food & Beverage and Retail Digital IQ research, benchmarking the performance of consumer brands across digital platforms.
Digital Marketing Strategy and Execution
Customer Acquisition and Retention
Industry Marketing Execution
Bachelor of Science, Legal Studies in Business, Tulane University
Bachelor of Arts, Political Economy, Tulane University
1Benchmarking brands' performance across digital marketing channels
2Identifying strengths and opportunities and helping prioritize digital investments
3Driving customer loyalty with digital tools across desktop and mobile
4Updating search strategies to earn organic and paid visibility