Gartner Expert

Bill Duffy

Director, Research

Bill Duffy is a Research Director for the Large Format Retail sector at Gartner for Marketers, formerly L2. Mr. Duffy leads Digital IQ Index benchmarking for retailers in the big box, department stores, grocery and restaurants verticals.

Previous experience

Mr. Duffy previously led food, beverage and beer digital IQ research, benchmarking the performance of CPG brands across owned platforms and retailer sites.

Areas of coverage

Multichannel Marketing

Mobile Marketing

Digital Commerce

Search Strategy and Execution

Digital Performance Benchmarks

Education

Bachelor of Science, Legal Studies in Business,Tulane University

Bachelor of Arts, Political Economy,Tulane University

Read More Read Less

Top Issues That I Help Clients Address

1Benchmarking brands - digital performance across site, digital marketing, social and mobile

2Identifying strengths and opportunities and helping prioritize digital investments

3Adapting retail strategies to compete in digital commerce

4Updating search strategies to earn organic and paid visibility

5Driving customer loyalty with digital tools across desktop and mobile