Gartner Expert

Xue Bai

Sr Principal, Quantitative Analytics and Data Science

Xue Bai is a researcher with the consumer insights team in the Gartner for Marketers business. She leads signature consumer research projects that span consumer segments and industries through rigorous quantitative and qualitative processes. She oversees the team's quantitative data resources, and helps coach colleagues in primary research methodologies and synthesizing findings into actionable insights.

Previous experience

Ms. Bai researched online consumer behavior in telecommunication industry.

Areas of coverage

Consumers and Culture (retired)


M.A., Mass Communication, University of Minnesota, Twin Cities

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