Zachary Weinberg is a highly analytical and quantitative e-commerce and digital commerce expert with 12+ years of experience across Amazon & DTC (direct-to-consumer). Mr. Weinberg delivers best practices and advice on online retail topics such as how to increase visibility on Amazon, how to work better with Amazon, and how to manage non-Amazon retailers. He also covers topics related to digital commerce strategy, performance marketing strategy, and DTC management.
Mr. Weinberg held multiple roles at RB,LLC (CPG industry). He lead the end-to-end launch of a new DTC business including all marketing, merchandising, customer acquisition, loyalty, and operations. Mr. Weinberg also spent time as the digital strategy lead for Mucinex leading all digital execution and enabling their website for digital commerce. He also held multiple roles managing marketing, promotions and paid investment on Amazon across a portfolio of RB's brands. Prior to joining RB, he managed and executed marketing spend across multiple customer acquisition channels for Quidsi (an Amazon company).
He excels at multitasking, communicating with senior executives, and simplifying complex and technical jargon into digestible key-takeaways. He is a hands-on, detail-oriented expert who understands the big picture and has direct experience delivering an end-to-end business from strategy to execution.
Paid Customer Acquisition
Digital Marketing Strategy and Execution
1Optimizing Amazon product listings to improve sales revenue
2Improving Amazon marketing spend ROI
3Developing an actionable go-to-market strategy on Amazon
4Amazon distribution strategy
5Direct-to-Consumer business strategy and marketing investment