Gartner Expert

Zachary Weinberg

Director, Advisory

Zachary Weinberg is a highly analytical and quantitative e-commerce and digital marketing expert with 10+ years of experience across Amazon & DtC. Most recently, Mr. Weinberg lead end-to-end launch of new DtC business. He excels at multitasking, communicating with senior executives, and simplifying complex and technical jargon into digestible key-takeaways. He is an hands-on, detail-oriented MBA who understands the big picture and has direct experience delivering an end-to-end business from strategy to execution.

Previous experience

Mr. Weinberg's previous work experience centers on customer acquisition within DtC and on Amazon. He owned marketing spend on Google, Facebook, Amazon and also owned the digital strategy for a $500mm+ brand across all their digital touch-points.

Professional background

RB, LLC

Ecommerce Lead

Quidsi Inc

Cross Marketing Associate

Rakuten Linkshare

Marketing Communications Specialist

Areas of coverage

Digital Marketing Strategy and Execution

Digital Commerce

Branding and Value Proposition (retired)

Consumers and Culture

Digital Performance Benchmarks

Education

MBA, Marketing

B.S. Marketing

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Top Issues That I Help Clients Address

1Optimizing Amazon product listings to improve sales revenue

2Improving Amazon marketing spend ROI

3Developing an actionable go-to-market strategy on Amazon

4Amazon distribution strategy

5Direct-to-Consumer business strategy and marketing investment

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