Financial Management Amid Changing Market Dynamics

CFO Toolkit: Responding to an Upswing, Downturn and Market Dynamics

Market dynamics are uncertain; your decision readiness shouldn’t be

Whether your organization missed, met or exceeded financial expectations, CFOs must continually make smart decisions to propel the organization forward in today’s competitive and uncertain landscape.

How do we tell a story about long-term growth while also demonstrating our ability to perform in the quarter?

CFO, Technology Company

How we address your top challenges

How do CFOs maximize their role in both good and bad financial times? By staying ahead of market dynamics shifts. Gartner provides the robust benchmarks, validated data, tactical tools and peer-sourced best practices for making informed decisions and executing initatives quickly.

How do we reclaim lost market share?

When new competition threatens profits, CFOs must re-examine customer profitability, investment in innovation and cost optimization strategies. The most successful companies excel at flexible funding — easily and quickly ramping resources up or down for investment opportunities amid market dynamics.

How do we recover from missing expectations?

Missing expectations puts a spotlight on finance to cut costs. But doing so may cause more harm than good. Uncover the root causes of financial performance issues and partner more closely with the business to rethink decisions amid market dynamics.

How do we bounce back after losing revenue?

When a downturn happens, many leadership teams crumble under the pressure to make decisions quickly. It’s crucial for CFOs to stay one step ahead of ever-changing market dynamics, especially when it comes to sensing a recession, responding and leading recovery.

How do we lead in a high-growth environment?

As the business grows, CFOs can make costly mistakes. If your company has experienced several quarters of significant top-line growth amid market dynamics, setting stretch targets is a proven method for driving innovation. But balancing ambition and reality is key.

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Gartner CFO & Finance Executive Conference

The Premier Destination for CFOs and Their Leadership Teams

Join hundreds of senior finance executives to hear key insights and learn actionable strategies for building the finance function of the future. Finance leaders who attend will: 

  • Absorb insights based on proven practices
  • Capture crowdsourced implementation ideas
  • Leave with prioritized objectives and practical solutions
  • Build lasting connections with finance peers

After attending [the Finance Conference], we were able to locate and mitigate a $2 million risk [and] avoided a potential audit.

Defense Firm

Gartner’s finance experts are trusted advisors and an objective resource for over 1,750 finance organizations.

Gartner for Finance Leaders is a tailor-made solution providing trusted insights, strategic advice and practical tools that help finance leaders make the right decisions to drive business performance.